Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dodo Pizza performance in the Russia and how they change over time
See what factors influence Dodo Pizza performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dodo Pizza' competitors in the Russia
An analysis of Dodo Pizza' competitors in the Russia
In Cafés & Restaurants
·Jun – Aug 25
Dodo Pizza is in the top 18% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dodo Pizza's market performance is at the 82nd percentile, indicating an above-average market position. This means Dodo Pizza outperforms most competitors in Russia's Cafe & Restaurants industry. Performance peers in the same percentile range include Burger King, Sushi-Market, and Dyushes.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and positive word-of-mouth.
Dodo Pizza's overall CSAT is 76%, up 11.8 percentage points year-over-year, indicating improved customer satisfaction. The North Caucasian Federal District shows the highest CSAT at 91%, with significant growth. CSAT has fluctuated between 74.43% and 79.11% during the reporting period.
Average check reveals spending habits, reflecting pricing strategy effectiveness and customer purchasing power, crucial for revenue optimization.
The overall average check data is not available. The Ural Federal District has the highest average check at 1.6K RUB. The average check has increased from 1000 RUB to 1347.97 RUB during the reporting period, indicating a positive trend in customer spending.
Outlet count indicates market presence and expansion, reflecting brand reach and accessibility, vital for revenue generation and market share.
Dodo Pizza has the most outlets in the Central Federal District (227). The Volga and Northwestern Federal Districts follow with 118 and 112 outlets, respectively. This distribution highlights Dodo Pizza's stronger presence in central Russia.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts for market leadership.
Dodo Pizza's top competitors based on cross-visitation are KFC (15.27%), Вкусно — и точка (14.50%), and Burger King (9.16%). This indicates a significant overlap in customer base with these fast-food chains. Tanuki and Papa Johns Pizza have lower cross-visitation rates.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Dodo Pizza experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (68.01%). Traffic is significantly lower during the early morning hours, indicating a need for adjusted staffing based on time of day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and ROI.
Dodo Pizza's customer base shows a high affinity towards women (89%) and men (117%). Gen X (111%) and Gen Y (122%) also show high affinity. These insights can inform targeted marketing and positioning strategies.