Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Russia and how they change over time
See what factors influence Burger King performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Russia
An analysis of Burger King' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 77th percentile, indicating an above-average market standing. This means Burger King outperforms 77% of brands in Russia's Cafe & Restaurants industry. Performance peers in a similar range include IL Патио, Khachapuri Tetushki Mariko, and Kebab king.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Russia is 41%, a 5.5 percentage point increase year-over-year. The Central Federal District shows the highest satisfaction at 52%, while the Volga Federal District experienced a decrease. This indicates improved customer perception, with regional variations.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The average check for Burger King in Russia varies by region, with the Volga Federal District showing the highest value at 1.3K RUB. The overall average check trended between 1080.27 RUB and 1151.11 RUB during the reporting period. No year-over-year data is available.
Outlet count indicates market reach and brand accessibility, influencing market share and brand visibility.
Burger King has 337 outlets in the Central Federal District, the highest number in Russia. The Volga Federal District follows with 114 outlets. This distribution highlights the brand's strong presence in central regions, with opportunities for expansion in other districts.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Burger King in Russia, based on cross-visitation, are Вкусно — и точка (30.63%), KFC (22.52%), and Dodo Pizza (10.81%). This indicates a significant overlap in customer base, suggesting direct competition for market share.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King experiences peak traffic workload between 16:00 and 19:00, reaching a high of 63.49% at 18:00. Traffic is lowest between 3:00 and 5:00. This data informs staffing and promotional strategies to manage peak hours effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Burger King's customer base shows a high affinity towards women (index 91) and men (index 115). Gen X shows an affinity index of 88, while Gen Y shows an affinity index of 97. This suggests that men are overrepresented and women are underrepresented in Burger King's customer base.