Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Russia and how they change over time
See what factors influence Burger King performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Russia
An analysis of Burger King' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Brand's share of foot traffic reveals competitive strength and customer preference in the industry.
Burger King holds a leading market performance in Russia, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a strong competitive position, reflecting substantial customer preference and market share. Performance peers Sushi-Market, Молодёжь, Dodo Pizza, Khachapuriya, Dyushes, and Kebab king share or closely mirror this dominant market standing.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. It's vital for spotting issues and boosting the customer experience.
Burger King's overall customer satisfaction (CSAT) in Russia is 41%, up 4.4 percentage points year-over-year. The Central Federal District shows the highest CSAT at 51%, with a 12pp increase. The Volga Federal District saw a decrease of 5.1pp. This indicates improved customer sentiment overall, with regional variations needing attention.
Average check reveals spending habits, informing pricing and menu strategies. It highlights revenue potential and customer purchase value.
Average check data shows variations across Russia. The Volga Federal District leads at 1.3K RUB. Northwestern Federal District is lowest at 985.8 RUB. Overall average check is not provided. These figures highlight differences in spending behavior that could inform regional strategies.
Outlet count indicates brand presence and market reach, reflecting expansion strategy and accessibility to consumers.
Burger King has a total of 295 outlets in Central Federal District, the highest number in Russia. The Far Eastern Federal District has the fewest, with only 3 outlets. This distribution reveals a concentration of outlets in central regions, suggesting potential expansion opportunities in the east.
Identifying key competitors informs strategic positioning and reveals customer choices within the competitive landscape.
Burger King's top competitors in Russia, based on cross-visitation, are Вкусно — и точка (31.53%), KFC (22.52%), Dodo Pizza (10.81%), Papa Johns Pizza (3.60%), and Tanuki (3.60%). This data indicates that a significant portion of Burger King's customers also visit these establishments, highlighting direct competition.
Traffic workload data reveals peak hours, crucial for staffing and optimizing service to meet demand effectively.
Burger King experiences peak traffic workload between 10:00 and 20:00, with the highest workload at 18:00 (64.02%). Traffic is lowest between 03:00 and 05:00. This pattern suggests the need for maximized staffing and resources during peak hours and reduced operations overnight.
Understanding consumer segments tailors marketing, boosting engagement by aligning with preferences by gender and generation.
Burger King's consumer base shows a high affinity towards women (88%) and men (116%), with men being overrepresented compared to women. There's also a high affinity among Gen X (88%) and Gen Y (98%), with Gen X being more represented.