Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Russia and how they change over time
See what factors influence KFC performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Russia
An analysis of KFC' competitors in the Russia
In Cafés & Restaurants
·Aug – Oct 25
KFC is in the top 12% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in Russia is at the 88th percentile, indicating an above average market position. This means KFC captures more customer traffic than most competitors. Performance peers in a similar range include IL Патио, Вкусно — и точка, and Dodo Pizza.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract and retain customers.
KFC's top competitors in Russia, based on cross-visitation, are Burger King (20.12%) and Вкусно — и точка (18.90%). Кофемания (10.37%) and Dodo Pizza (9.15%) also see significant overlap in customer visits.
Traffic workload reveals peak hours. Understanding customer traffic patterns enables efficient staffing and resource allocation for optimal service.
KFC in Russia experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (56.61%-57.64%). Traffic is lowest in the early morning hours, between 1:00 AM and 5:00 AM.
Consumer segments inform targeted marketing. Understanding gender and generational preferences enables tailored campaigns and product offerings.
KFC's customer base in Russia shows a high affinity towards women (index 91) and men (index 114). Gen X (index 115) and Gen Z (index 229) are overrepresented, indicating high affinity, while Gen Y (index 80) is underrepresented.