Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Russia and how they change over time
See what factors influence KFC performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Russia
An analysis of KFC' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC, with a market performance of 99, is a leading brand in Russia's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference, putting it in the top 1% of brands. Performance peers include Pitstsafabrika, Tokio-City, Tanuki, Вкусно — и точка, Zhishi Sushi, and Dyushes.
Customer satisfaction (CSAT) reflects brand perception and loyalty. Monitoring CSAT helps identify areas for improvement and predict future growth.
KFC's overall customer satisfaction in Russia is 48%, a 16 percentage point increase year-over-year. The North Caucasian Federal District shows the highest satisfaction (83%), while the Far Eastern Federal District has the lowest (38%). CSAT fluctuated between 45.85% and 50.78% from May to July 2025.
Average check is crucial for revenue analysis. It shows how much customers spend per visit, impacting overall profitability and business strategy.
Average check data shows variability across Russian regions. The North Caucasian Federal District leads with 1.5K RUB, while other districts range from 1K to 1.2K RUB. Average check values increased from 965.52 RUB to 1144.59 RUB between May and July 2025.
Number of outlets reflects brand reach and market penetration. More outlets can mean higher brand visibility and sales potential.
KFC has a significant presence in Russia, particularly in the Central Federal District with 408 outlets. Other notable regions include Volga (154 outlets) and Northwestern (119 outlets) Federal Districts. The North Caucasian Federal District has the fewest outlets (26).
Knowing main competitors shows the competitive landscape. It helps to see who customers are visiting instead of your brand and adjust strategy.
KFC's top competitors in Russia, based on cross-visitation, are Вкусно — и точка (15.15%), Burger King (10.82%), Dodo Pizza (8.66%), Кофемания (7.79%) and Dva Gusya (3.90%). This indicates these brands attract a portion of KFC's customer base.
Traffic workload by hour shows peak times and helps to manage staff and resources effectively for maximum customer satisfaction.
Traffic workload for KFC in Russia peaks in the late afternoon and evening, with the highest traffic workload observed between 17:00 and 19:00 (65.99% and 66.63% respectively). The lowest traffic occurs in the early morning hours (1:00-5:00).
Consumer segments by gender and generation enable targeted marketing. Understanding each segments affinity allows for personalized offers and campaigns.
KFC's consumer base in Russia shows an overrepresentation of Men (affinity index 119) and Gen X (affinity index 189), while Women (affinity index 86) and Gen Y (affinity index 93) are underrepresented relative to the average consumer.