Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Russia and how they change over time
See what factors influence KFC performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Russia
An analysis of KFC' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
KFC in Russia holds a leading market performance at the 91st percentile. This indicates a strong market position, reflecting high customer preference compared to competitors like Dodo Pizza, Tokio-City, Zhishi Sushi, and Вкусно — и точка, which are in a similar percentile range.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps understand customer loyalty and identify areas for service improvement.
KFC's overall CSAT in Russia is 49%, a significant increase of 17 percentage points year-over-year. The North Caucasian Federal District shows the highest CSAT at 84%, while the Far Eastern Federal District has the lowest at 37%. CSAT increased from May to July 2025.
Average check is a key revenue indicator. Monitoring it helps understand customer spending habits and the effectiveness of pricing strategies.
The average check for KFC in Russia varies by region. The North Caucasian Federal District has the highest average check at 1.5K RUB. The average check increased from 965.52 RUB in May 2025 to 1154.75 RUB in July 2025.
Outlet count indicates market presence. Tracking outlet distribution reveals geographic strengths and opportunities for expansion.
KFC has the most outlets in the Central Federal District (449), indicating a strong presence in this region. The North Caucasian Federal District has the fewest outlets (31), suggesting potential for expansion.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract and retain customers.
The top competitors for KFC in Russia, based on cross-visitation, are Вкусно — и точка (15.15%), Burger King (10.82%), and Dodo Pizza (8.66%). This indicates that customers who visit KFC also frequently visit these establishments.
Traffic workload analysis optimizes staffing. Understanding peak hours ensures efficient service and maximizes revenue potential.
KFC's traffic workload in Russia peaks between 17:00 and 18:00, with 66.35% of the daily traffic. The lowest traffic occurs between 03:00 and 04:00, with only 1.94% of the daily traffic.
Consumer segment analysis informs marketing. Understanding gender and generational preferences enables targeted campaigns and product development.
KFC's customer base in Russia shows high affinity among women (90%) and men (115%). Gen X shows a very high affinity (190%), while Gen Y is slightly under-indexed (93%).