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Managing Partner, Global Business Development
See what factors influence Вкусно — и точка performance in the Russia and how they change over time
See what factors influence Вкусно — и точка performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Вкусно — и точка' competitors in the Russia
An analysis of Вкусно — и точка' competitors in the Russia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Вкусно — и точка is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Вкусно — и точка holds a leading market position in Russia's Cafe & Restaurants industry, ranking in the top 1% with a performance percentile of 99. This indicates a strong competitive advantage and customer preference. Performance peers in the same percentile range include Tokio-City, Zhishi Sushi, Dyushes, KFC, Pitstsafabrika and Dodo Pizza.
Customer satisfaction reflects brand perception, driving loyalty and repeat business, which is key for sustainable growth.
Overall customer satisfaction for Вкусно — и точка is 35%, a decrease of 1.9 percentage points year-over-year. Satisfaction varies regionally, with the North Caucasian and Far Eastern Federal Districts showing higher satisfaction (44%) and growth. Central Federal District has a lower satisfaction (35%) with negative growth. The trend shows a slight increase in customer satisfaction from May to July 2025.
Average check is crucial for revenue analysis, showing customer spending habits and the effectiveness of upselling strategies.
The overall average check data for Вкусно — и точка is unavailable. Regionally, the North Caucasian Federal District has the highest average check (1.2K RUB). The Central and Far Eastern Federal Districts both have an average check of 1.1K RUB. Ural and Southern Federal Districts have the lowest average check. The trend shows an increase in average check from May to July 2025, reaching 1008.94 RUB.
Outlet count indicates market reach and expansion, directly impacting brand accessibility and revenue potential.
Вкусно — и точка has a strong presence in Russia, with the highest number of outlets in the Central Federal District (393). The Volga and Northwestern Federal Districts have 106 and 99 outlets, respectively. The North Caucasian and Far Eastern Federal Districts have the fewest outlets, with 10 and 9, respectively. This distribution highlights regional strategic priorities for Вкусно — и точка.
Competitor analysis informs strategic positioning, revealing market dynamics and areas for differentiation.
Key competitors for Вкусно — и точка, based on customer cross-visitation, are KFC (15.22%), Burger King (15.22%), Dodo Pizza (8.26%), Tanuki (4.35%), and Teremok (2.61%). High cross-visitation with KFC and Burger King suggests a shared customer base and intense competition. Dodo Pizza also gets a significant number of visitors.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload for Вкусно — и точка varies throughout the day, peaking between 17:00 and 20:00, with highest workload at 19:00 (62.08%). Traffic starts increasing at 6:00, with a significant rise from 7:00 to 10:00. The lowest traffic is between 1:00 and 5:00. This information enables optimized staffing and resource allocation.
Understanding consumer segments allows for targeted marketing, maximizing engagement and brand resonance with key demographics.
Consumer analysis for Вкусно — и точка indicates that Women are overrepresented with an affinity index of 80.00, while Men are significantly overrepresented, with an affinity index of 127.00. Among generations, Gen Y is overrepresented (affinity index 114.00), while Gen X and Gen Z are underrepresented (affinity index of 88.00 and 93.00 respectively).