Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Вкусно — и точка performance in the Russia and how they change over time
See what factors influence Вкусно — и точка performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Вкусно — и точка is in the top 10% of brands
Sample of brands in the same percentile
An analysis of Вкусно — и точка' competitors in the Russia
An analysis of Вкусно — и точка' competitors in the Russia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Вкусно — и точка holds a leading position with a percentile of 90, placing it in the top 10% of brands. This indicates a strong market presence. Performance peers in a similar range include Tokio-City, Dodo Pizza, KFC and Zhishi Sushi.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Вкусно — и точка is 35%, a decrease of 2.3 percentage points year-over-year. The North Caucasian Federal District shows the highest CSAT at 43% with significant growth, while the Central Federal District has a CSAT of 35% with a decrease.
Average check reveals spending habits, reflecting pricing strategy effectiveness and customer purchasing power at Вкусно — и точка.
The average check for Вкусно — и точка varies by region, with the North Caucasian Federal District showing the highest average check at 1.2K RUB. Overall average check data is not available. The Ural Federal District has the lowest average check at 940.7 RUB.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility for Вкусно — и точка.
Вкусно — и точка has the highest number of outlets in the Central Federal District with 403 locations. The Volga and Northwestern Federal Districts follow with 107 and 103 outlets respectively, indicating regional focus.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts for Вкусно — и точка.
The top competitors for Вкусно — и точка based on cross-visitation are KFC (15.77%) and Burger King (15.32%). Dodo Pizza also shows significant cross-visitation (8.56%), indicating shared customer base.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours at Вкусно — и точка.
Traffic workload for Вкусно — и точка peaks between 11 AM and 8 PM, with the highest activity around 6 PM. The lowest traffic occurs between 1 AM and 5 AM, indicating overnight downtime.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for Вкусно — и точка.
Women are overrepresented among Вкусно — и точка's consumers (91 affinity index), while men are even more overrepresented (114 affinity index). Gen Y shows a high affinity (114 index), while Gen X has a lower affinity (88 index).