Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Yakitoriya performance in the Russia and how they change over time
See what factors influence Yakitoriya performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yakitoriya' competitors in the Russia
An analysis of Yakitoriya' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Yakitoriya is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yakitoriya holds a leading market position in Russia's Cafe & Restaurants industry with a market performance of 99, placing it in the top 1% of brands. This indicates strong customer preference compared to peers like Сhaihona No1 and Rosterkhit, which are also in the leading percentile range. This high percentile suggests a significant competitive advantage.
CSAT measures customer happiness, reflecting service quality. Monitoring CSAT helps identify areas for improvement and strengthens customer loyalty.
Yakitoriya's overall customer satisfaction (CSAT) is 77%, increasing by 0.8 percentage points year-over-year. The Northwestern Federal District shows high satisfaction (81%), with a significant increase. The Central Federal District has a slight decrease to 77%. CSAT peaked in June 2025 but decreased in July. Improvement areas should be identified.
Average check indicates customer spending per visit. Monitoring this KPI helps understand revenue trends and customer spending habits.
Yakitoriya's overall average check data is not available. In the Central Federal District, the average check is 2.5K RUB with no year-over-year growth. The average check saw fluctuations, peaking in May and July 2025. Need to investigate null values for overall average check and growth type. More data is needed for full analysis.
Outlet count reflects brand's presence. Analyzing this KPI helps understand market reach and potential for growth in different regions.
Yakitoriya has 73 outlets in Russia. The Central Federal District dominates with 68 outlets (93.15%), indicating its strategic importance. The Northwestern and Southern Federal Districts each have 2 outlets (2.74%), while the Volga Federal District has only 1 outlet (1.37%), revealing potential for expansion in these regions.
Competitor analysis identifies key players. Understanding their appeal helps refine strategies to attract and retain customers within the industry.
Yakitoriya's top competitors are Tanuki (25.93% cross-visitation), Вкусно — и точка (14.81%), Shokoladnitsa (11.11%), KFC (11.11%) and Dodo Pizza (11.11%). Tanuki is the most frequently visited by Yakitoriya customers. This suggests a need to analyze Tanuki's offerings to understand its appeal to customers and potentially adapt strategies.
Traffic workload by hour reveals peak times. Analyzing these patterns helps optimize staffing and resource allocation for better customer service.
Yakitoriya's peak traffic workload occurs between 17:00 and 19:00, reaching its highest point at 19:00 (67.56%). Traffic significantly increases from 10:00, with very low activity between 0:00 and 9:00. Resource planning, especially staffing, should align with these peak hours to meet customer demand and service quality.
Consumer segment analysis informs targeted marketing. Understanding gender and generational affinities helps tailor messaging and improve engagement.
Women (112 affinity index) are overrepresented among Yakitoriya's consumers. Men are underrepresented (84 affinity index). Gen Y (163 affinity index) exhibits a high affinity, suggesting strong engagement with the brand. Focus on targeted marketing for these high affinity groups.