Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Tokio-City performance in the Russia and how they change over time
See what factors influence Tokio-City performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tokio-City' competitors in the Russia
An analysis of Tokio-City' competitors in the Russia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tokio-City is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tokio-City is a leading brand with a market performance percentile of 99. This indicates a leading market position compared to competitors in Russia's Cafe & Restaurants industry. Performance peers like Вкусно — и точка, KFC, Pitstsafabrika, Zhishi Sushi and Tanuki are also in the same leading range.
CSAT reflects customer happiness, directly impacting loyalty and revenue. High CSAT scores often lead to positive word-of-mouth and increased customer retention.
Tokio-City's overall customer satisfaction is high at 93%, with a significant increase of 33.8pp year-over-year. Both the Central and Northwestern Federal Districts show strong customer satisfaction, with scores of 94% and 93%, respectively, indicating positive customer perception across regions.
Average Check reveals customer spending habits, informing pricing strategies and menu optimization for increased revenue and profitability.
The average check for Tokio-City varies by region. The Northwestern Federal District shows an average check of 1.6K RUB, while the Central Federal District has an average check of 1.5K RUB. Overall data for average check is missing.
Outlet count reflects market presence and growth potential. More outlets can mean greater brand visibility and customer accessibility, impacting market share.
Tokio-City has the majority of its outlets located in the Northwestern Federal District (31 outlets). It also has a limited presence in the Central (2 outlets) and Southern (1 outlet) Federal Districts, highlighting potential expansion opportunities.
Competitor analysis identifies key rivals and their appeal to customers, aiding in strategic differentiation and targeted marketing efforts.
Tokio-City's customers also frequently visit BAHROMA (10.60%), Мята Lounge (7.37%), Chicken House (5.99%), Papa Barvillage (4.61%), and Skazka Vostoka (3.23%). This indicates potential competitors for Tokio-City in the Cafe & Restaurants industry.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue potential.
Tokio-City experiences peak traffic workload between 12:00 and 21:00, with the highest workload at 17:00 (71.85%). Traffic is minimal in the early morning hours, indicating operational adjustments may be needed during off-peak times.
Understanding consumer segments enables targeted marketing, aligning products and messaging with specific demographics for improved engagement and ROI.
Tokio-City's customer base shows a higher affinity among women (108) compared to men (89). Among generations, Gen Y (103) shows a high affinity, while Gen X (40) and Gen Z (84) are under-indexed.