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Managing Partner, Global Business Development
See what factors influence Tacos Los Tarascos performance in the Mexico and how they change over time
See what factors influence Tacos Los Tarascos performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Tacos Los Tarascos is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Tacos Los Tarascos' competitors in the Mexico
An analysis of Tacos Los Tarascos' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tacos Los Tarascos is a leading brand with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This indicates a strong competitive position. Peers in a similar range include Gallo Cervecero, Karne Garibaldi, La Vid Argentina, Tacos El Pata, Rodizio and Tagers.
Customer satisfaction is crucial as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth.
Tacos Los Tarascos boasts an 84% customer satisfaction rate, a 16.2 percentage point increase year-over-year. Nuevo León shows the highest satisfaction at 96%, with significant growth also in Tlaxcala, Jalisco, and Guerrero. This suggests strong and improving customer experiences across key states.
Average check reveals customer spending habits, essential for pricing strategies and revenue forecasting, indicating perceived value and purchase power.
The overall average check for Tacos Los Tarascos is 244.8 MXN, a slight decrease of 2.2% year-over-year. Quintana Roo has the highest average check at 289.3 MXN. This may reflect regional pricing, menu variations, or customer demographics.
Identifying top competitors reveals market dynamics, enabling strategic positioning and competitive advantage through understanding customer preferences.
The top competitors for Tacos Los Tarascos, based on cross-visitation, are Starbucks (6.20%), VIPS (4.87%), Carl's Jr. (4.62%), KFC (4.50%), and McDonald's (4.14%). This indicates customers of Tacos Los Tarascos also frequent these chains.
Analyzing consumer segments informs targeted marketing by revealing demographic preferences, enabling tailored strategies for increased engagement and ROI.
Tacos Los Tarascos shows a high affinity index with women (84), but the segment is under-indexed. Men are over-indexed (112). Gen X (116) and Gen Y (117) show high affinity, while Gen Z (33) is significantly underrepresented. Marketing can be tailored to further engage each segment.