Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hooters performance in the United States and how they change over time
See what factors influence Hooters performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hooters' competitors in the United States
An analysis of Hooters' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Hooters is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hooters' market performance is at the 63rd percentile, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to competitors like Giordano's, Insomnia Cookies, Scooter's Coffee, and The Big Biscuit.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business.
Hooters' overall CSAT is 69%, up by 7.8 percentage points year-over-year, showing improved customer happiness. CSAT varies by state, with Connecticut at 88% and Mississippi showing the largest growth at 17 percentage points.
Average check reveals how much customers spend per visit, reflecting pricing strategy and customer spending habits.
The overall average check for Hooters is $31.80, a decrease of 3.5% year-over-year. Pennsylvania has the highest average check at $44.60, while other states show varying levels of customer spending.
The number of outlets indicates brand reach and market presence, influencing accessibility and brand awareness.
Hooters has the most outlets in Florida (41) and Texas (40), indicating a strong presence in these states. Other states have fewer outlets, suggesting potential for expansion in those markets.
Identifying top competitors helps understand the competitive landscape and benchmark performance against industry rivals.
Hooters' top competitors based on cross-visitation are McDonald's (14.78%), Chick-fil-A (6.30%), Wendy's (5.91%), Taco Bell (5.72%), and Burger King (5.21%). This shows customers also frequent fast-food chains.
Traffic workload by hour reveals peak times, helping optimize staffing and resource allocation for better service.
Hooters experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload between 6:00 PM and 7:00 PM. Traffic is minimal during early morning hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Hooters' customer base shows a high affinity index for men (134) and Gen X (124), indicating these segments are overrepresented. Women (64), Gen Y (88), and Gen Z (77) are underrepresented relative to the average consumer.