Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hooters performance in the United States and how they change over time
See what factors influence Hooters performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hooters' competitors in the United States
An analysis of Hooters' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hooters is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry. Crucial for strategic decision-making.
Hooters' market performance is in the top 1% in the United States, which is a leading position. This high percentile indicates strong brand presence and customer preference. The performance peers are: Acai Republic, Ruth's Chris Steak House, Sullivan's Steakhouse, Tim Hortons, Sizzler, Village Inn, all within the same top percentile.
Customer satisfaction (CSAT) is key for loyalty. Tracking CSAT trends informs improvements for better service and lasting relationships with customers.
Hooters' overall customer satisfaction is 68%, up 8.3 percentage points year-over-year. Maryland shows the highest CSAT at 87%, up 28.5pp. Pennsylvania is 77%, down 3.4pp. The dynamic CSAT data shows an increasing trend from May to July 2025, indicating positive customer experience improvements.
Average check reflects spending per customer. Tracking this KPI helps in menu optimization and understanding customer spending habits.
Hooters' overall average check is $31.5, down 4.9% year-over-year. Pennsylvania has the highest average check at $48.1. The dynamic average check data shows a fluctuating trend from May to July 2025, with a peak in June and a slight decrease in July.
Outlet count shows brand reach. Tracking this metric reveals expansion pace and market penetration efforts across different regions.
Hooters has the most outlets in Florida (41), followed by Texas (39). Georgia has 17 outlets. The outlet distribution indicates strong presence in southeastern states. Understanding geographical distribution helps in optimizing resource allocation and expansion strategies.
Knowing competitors is crucial. Analyzing customer visitation overlap enables strategic positioning and targeted marketing efforts to win customers.
Hooters' top competitors based on customer cross-visitation are McDonald's (16.10%), Chick-fil-A (6.74%), Wendy's (6.71%), Taco Bell (6.41%), and Burger King (5.71%). McDonald's has a significant cross-visitation rate, revealing potential competition for quick-service customers.
Traffic workload distribution indicates peak hours. Use this data to optimize staffing and manage resources efficiently during high-demand times.
Hooters experiences peak traffic workload between 11:00 and 22:00, with the highest workload around 18:00-19:00. Traffic is minimal between midnight and 10:00. Understanding these patterns enables efficient resource allocation and staffing.
Understanding consumer segments allows tailored marketing, improving relevance and engagement by aligning messaging with specific demographics.
Hooters has a higher affinity with Men (133) compared to Women (64). Among generations, Gen X shows the highest affinity (128), followed by Gen Y (87) and Gen Z (70). Indicates higher engagement from Gen X males.