Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hooters performance in the United States and how they change over time
See what factors influence Hooters performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Hooters is ahead of most brands
Sample of brands in the same percentile
An analysis of Hooters' competitors in the United States
An analysis of Hooters' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hooters' market performance is at the 63rd percentile, indicating an average market standing. This means Hooters performs better than many competitors but isn't a top leader. Performance peers in the same percentile include bb.q Chicken and Giordano's.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve offerings.
McDonald's, Chick-fil-A, Taco Bell, Wendy's, and Burger King are top competitors for Hooters, based on customer cross-visitation. McDonald's has the highest overlap at 15.04%, indicating a significant portion of Hooters' customers also visit McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue.
Hooters experiences peak traffic between 11 AM and 10 PM, with the highest workload around 6-7 PM (55.36%-59.88%). Traffic is lowest in the early morning hours (1-7 AM), indicating a need for adjusted staffing levels.
Understanding consumer segments allows targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Men (138 affinity index) are overrepresented among Hooters' customers, while women (61 affinity index) are underrepresented. Gen X (134 affinity index) shows high affinity, while Gen Y (82 affinity index) and Gen Z (71 affinity index) are under-indexed.