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Managing Partner, Global Business Development
See what factors influence Simply Asia performance in the South Africa and how they change over time
See what factors influence Simply Asia performance in the South Africa and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Simply Asia' competitors in the South Africa
An analysis of Simply Asia' competitors in the South Africa
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Simply Asia is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Simply Asia is a leading brand with a market performance percentile of 99 in South Africa's Cafe & Restaurants industry, placing it in the top 1%. This high percentile indicates a strong market position relative to its peers: Cattle Baron, Galito's, KAUAI, The Test Kitchen, Fyn Restaurant, and La Colombe Restaurant.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High scores often correlate with repeat business and positive word-of-mouth.
Simply Asia's overall customer satisfaction is 77%, a 14.3 percentage point increase year-over-year. Gauteng shows the highest CSAT at 80%, up 26.4pp. KwaZulu-Natal and Western Cape both show 75% CSAT, up 6.6pp and 7.8pp respectively. The dynamic CSAT data shows fluctuation between 75.06 and 78.73 from May to July 2025.
Average check indicates customer spending levels. Monitoring it helps optimize pricing strategies and identify upselling opportunities to boost revenue.
Simply Asia's overall average check is 232.2 ZAR, a 12.5% increase year-over-year. KwaZulu-Natal has the highest average check at 257.6 ZAR. Gauteng's average check is 242.5 ZAR, while Western Cape's is 200.7 ZAR. Average check fluctuated between 230.24 and 236.32 ZAR from May to July 2025.
Competitor analysis aids strategic positioning. Identifying top rivals and overlap in customer base informs targeted marketing and strengthens competitive edge.
Simply Asia's top competitors, based on customer cross-visitation, are KFC (24.82%), McDonald's (12.23%), Ocean Basket (8.63%), Spur (7.55%), and Nando's (6.12%). This indicates a notable overlap in customer base with fast-food chains and other restaurant brands.
Understanding consumer segments allows tailored marketing. Gender and generational insights refine targeting, enhancing engagement and campaign effectiveness.
Simply Asia's consumer base shows an over-representation of women (affinity index 109) and Gen X (affinity index 154), but has lower than average engagement from men (affinity index 93) and Gen Y (affinity index 93).
Cafés & Restaurants