Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Ruby's Diner performance in the United States and how they change over time
See what factors influence Ruby's Diner performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Ruby's Diner is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Ruby's Diner' competitors in the United States
An analysis of Ruby's Diner' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand's foot traffic share, indicating competitive strength and customer preference within its industry.
Ruby's Diner's Market Performance is at the 99th percentile, positioning it as a leading brand. This high percentile indicates strong customer preference and a significant market presence compared to peers. Performance peers in the same percentile are: Estância Brazilian Steakhouse, TE'AMO Boba Bar, Nouveau, Aroma Joe's, I Shanghai Delight, Patacon Pisao.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and directly impacts brand reputation and revenue generation.
Ruby's Diner has an overall CSAT of 78%, a 4.9 percentage point increase year-over-year. Montana shows the highest CSAT (92%), while Nevada and New Jersey show lower scores but significant growth, indicating improving customer experiences in those states. California shows a high CSAT score (85%).
Average check is crucial for assessing revenue per transaction and understanding customer spending habits, impacting profitability.
The overall average check for Ruby's Diner is $24.8, a 10.8% decrease year-over-year. California has the highest average check ($26.4 USD). Montana shows the lowest average check ($17.9 USD), while growth remains at 0% across all states.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Ruby's Diner has 13 outlets in California, representing the largest concentration. Nevada has 4 outlets. Arizona, Colorado, Montana, New Jersey, Alabama, Illinois, and Pennsylvania each have 1 outlet, showing a diverse but limited presence.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage.
The top competitors for Ruby's Diner, based on cross-visitation, are In-N-Out Burger (13.27%), McDonald's (10.82%), Starbucks (7.55%), Denny's (5.92%), and Chick-fil-A (5.51%). This indicates that customers who visit Ruby's Diner also frequently visit these fast-food and cafe chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Ruby's Diner experiences peak traffic between 12 PM and 1 PM (50.85% and 51.16%, respectively). Traffic steadily increases from 5 AM, peaking midday, then gradually declines in the evening, with the lowest traffic volume in the early morning hours (1 AM to 4 AM).
Understanding consumer segments allows for targeted marketing, improving engagement and maximizing ROI by tailoring strategies.
The consumer affinity index for Women is 77, indicating they are under-indexed. Men are over-indexed with an affinity index of 121. Gen X is over-indexed with an affinity index of 122. Gen Y has an affinity index of 89, and Gen Z has an affinity index of 72, both indicating they are under-indexed.