Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Rosa's Thai performance in the United Kingdom and how they change over time
See what factors influence Rosa's Thai performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Rosa's Thai' competitors in the United Kingdom
An analysis of Rosa's Thai' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Rosa's Thai is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurants industry.
Rosa's Thai's market performance is at the 99th percentile, which positions it as a leading brand in the UK's cafe & restaurants sector. This high percentile indicates strong customer preference and a significant share of foot traffic compared to its peers like Pepe's, Bella Italia, Starbucks, Costa Coffee, Chopstix, and Bill's, all within the same leading range.
Customer satisfaction (CSAT) reflects loyalty and service quality, directly impacting repeat business and brand reputation in the competitive restaurant industry.
Rosa's Thai has an overall CSAT of 95%, a 1.1pp increase year-over-year. Wales and England show a 95% CSAT, while Scotland reports 91%. This indicates high customer satisfaction across all regions, with positive growth suggesting improved service or offerings. The dynamic CSAT data shows consistently high satisfaction from May to July 2025.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization in the cafe & restaurants business.
Rosa's Thai's overall average check is £28.7, a 3.5% increase year-over-year, indicating customers are spending more per visit. Scotland has the highest average check at £29.9, while England is at £28.6, and Wales at £28.5. The dynamic average check data shows fluctuations between May and July 2025, with a peak in July.
Outlet count indicates brand reach and market presence, directly influencing accessibility and overall revenue potential in the restaurant sector.
Rosa's Thai has 41 outlets in England, 2 in Scotland, and 1 in Wales. This distribution highlights a strong presence in England, with smaller footprints in Scotland and Wales. The number of outlets reflects the brand's physical reach and customer accessibility across the UK.
Competitor analysis identifies key rivals and customer preferences, informing strategies to maintain a competitive edge and attract more customers.
The top competitors for Rosa's Thai, based on cross-visitation, are Dishoom (3.40%), Pho (1.95%), German Doner Kebab (1.76%), JD Wetherspoon (1.56%), and Bill's (1.45%). This indicates that customers who visit Rosa's Thai also frequently visit these brands, providing insights into shared customer preferences and potential areas for differentiation.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue potential.
Rosa's Thai experiences peak traffic between 12:00 and 22:00, with the highest workload at 19:00 (68.49%). Traffic starts increasing at 11:00, indicating lunch service, and remains high through dinner hours, gradually declining after 21:00. This data informs staffing and operational decisions to manage peak demand.
Understanding consumer segments allows for tailored marketing, improving engagement and brand affinity with specific demographic groups and increasing ROI.
Rosa's Thai's customer base shows high affinity among women (Index 123) and over-indexed with Gen Y (Index 120) and Gen Z (Index 199) consumers. Men are under-indexed (Index 83), as well as Gen X consumers (Index 55) relative to the average consumer. These affinity indexes help target specific marketing efforts to resonate with engaged consumer groups.