Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pepe's performance in the United Kingdom and how they change over time
See what factors influence Pepe's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pepe's' competitors in the United Kingdom
An analysis of Pepe's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pepe's is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pepe's market performance is at the 86th percentile in the United Kingdom's Cafe & Restaurants industry, indicating an above-average market position. This means Pepe's captures more customer traffic than most competitors. Performance peers in the same percentile range include Starbucks and Bella Italia.
Customer satisfaction is crucial as it reflects customer loyalty and directly impacts brand reputation and revenue growth.
Pepe's overall customer satisfaction is 85%, a 4.3 percentage point increase year-over-year. Scotland shows the highest satisfaction at 90%, while Northern Ireland lags at 61%. This indicates strong positive sentiment overall, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Pepe's average check is £17.7, a slight decrease of 0.2% year-over-year. Scotland has the highest average check at £20.2, while England has the lowest at £17.1. This suggests a need to analyze regional pricing and menu strategies.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Pepe's has 189 outlets in England, significantly more than in Scotland (37), Wales (10), and Northern Ireland (2). This shows a strong presence in England, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pepe's customers also frequently visit McDonald's (8.58% cross-visitation) and KFC (6.37%). Chaiiwala and German Doner Kebab also show notable cross-visitation. This highlights the competitive landscape and potential areas for differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations during peak hours.
Pepe's experiences peak traffic between 11:00 and 22:00, with the highest workload around 17:00-20:00. Traffic is minimal between 0:00 and 10:00. This data informs staffing and promotional strategies to match customer demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Pepe's customer base shows a high affinity among women and Gen Y and Gen Z. Women are overrepresented, while Gen X is underrepresented. This suggests marketing should focus on younger demographics and female consumers.