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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pepe's performance in the United Kingdom and how they change over time
See what factors influence Pepe's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Pepe's is in the top 17% of brands
Sample of brands in the same percentile
An analysis of Pepe's' competitors in the United Kingdom
An analysis of Pepe's' competitors in the United Kingdom
Cafés & Restaurants
Top-5 brands that brand's customers also visit
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pepe's market performance is at the 83rd percentile in the United Kingdom's Cafe & Restaurants industry, indicating an above-average market position. This means Pepe's outperforms many competitors in attracting customers. Performance peers in the same range include Bella Italia, Dishoom, German Doner Kebab, and Prezzo Italian Restaurant.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Pepe's top competitors based on customer cross-visitation are McDonald's (8.06%), KFC (7.33%), Nando's (2.30%), German Doner Kebab (2.27%), and Burger King (2.01%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hours reveals peak times, optimizing staffing and resource allocation.
Pepe's experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (61.66%). Traffic is minimal between 0:00 and 10:00. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Consumer segment analysis informs targeted marketing by understanding audience demographics and preferences.
Pepe's customer base shows a high affinity towards women (69%), Gen Y (140%), and Gen Z (126%). Men are also represented (125%), while Gen X is under-indexed (45%). This suggests marketing should focus on younger demographics and consider gender-specific preferences.