Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pepe's performance in the United Kingdom and how they change over time
See what factors influence Pepe's performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pepe's' competitors in the United Kingdom
An analysis of Pepe's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pepe's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurant industry.
Pepe's, with a market performance of 99, is a leading brand. This percentile signifies strong market presence and customer preference compared to peers like Rosa's Thai, Costa Coffee, Bella Italia, Chopstix, Starbucks and Nando's, all within the same leading range.
Customer satisfaction scores reflect customer loyalty, impacting brand reputation and repeat business, which is key for sustainable growth.
Pepe's overall customer satisfaction is 83%, up 3.4pp year-over-year, indicating improved customer sentiment. Scotland shows the highest satisfaction at 89% with a 16pp increase, while Wales has a decreased satistfaction score of 75% with a -15.1pp change.
Average check is a key indicator of revenue per customer, reflecting pricing strategy effectiveness and customer spending habits.
Pepe's average check is 18.1 GBP, down 2.1% year-over-year. Scotland has the highest average check at 20.6 GBP, while England has the lowest at 17.4 GBP. It could mean, that price strategy needs to be revised.
Outlet count signifies brand reach and market penetration, which is critical for revenue generation and brand visibility.
Pepe's has 171 outlets in England, 33 in Scotland, 10 in Wales and 2 in Northern Ireland. England is the primary market, having the most outlets in the United Kingdom.
Analyzing competitors helps in understanding market dynamics, identifying opportunities, and formulating effective competitive strategies.
Pepe's top competitors based on cross-visitation are McDonald's (7.94%), KFC (6.61%), German Doner Kebab (3.25%), chaiiwala (2.82%), and Burger King (2.54%). These brands attract a significant portion of Pepe's customers.
Understanding traffic workload by hours helps optimize staffing, manage resources efficiently, and improve customer experience during peak times.
Pepe's experiences peak traffic between 17:00 and 20:00, with highest workload around 19:00 (60.79%). Traffic is minimal between 0:00 and 10:00, which gives an understanding of the optimal working hours for the brand.
Understanding consumer segments helps tailoring marketing efforts to specific groups, enhancing campaign effectiveness and ROI.
Pepe's consumer base shows women are overrepresented with an affinity index of 67, while men are 124. Gen Y affinity index is 148, Gen X – 45, Gen Z – 90, suggesting Gen Y exhibits the highest affinity towards Pepe's brand.