Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rebel Wings performance in the Mexico and how they change over time
See what factors influence Rebel Wings performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rebel Wings' competitors in the Mexico
An analysis of Rebel Wings' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rebel Wings is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Rebel Wings' market performance in Mexico is in the top 1% (99th percentile), making it a leading brand. This high percentile indicates strong customer preference and a significant market share compared to peers like Las Espadas - Brazilian Steakhouse, La Cervecería de Barrio, Sumo, Teikit Sushi & Noodles, Los Chachalacos and Little Caesars Pizza, all positioned within the same top percentile range.
CSAT measures customer happiness, influencing loyalty, repurchases, and positive word-of-mouth, directly impacting revenue and brand reputation.
Rebel Wings has an overall customer satisfaction (CSAT) of 82% in Mexico, a significant increase of 18 percentage points year-over-year. CSAT varies by state, with Michoacán at 98% and State of Mexico at 92%, while Morelos, Guanajuato and Querétaro show lower satisfaction levels. This suggests strong overall customer loyalty, but highlights areas for improvement in specific regions.
Average check reflects customer spending per visit, influencing total revenue. Monitoring it helps optimize pricing and promotions.
The average check for Rebel Wings in Mexico is 322.6 MXN, a decrease of 1.9% year-over-year. The average check varies across states, with Michoacán at 335.4 MXN and Morelos at 278.9 MXN. This decline indicates potentially changing customer spending habits or pricing pressures.
Outlet count indicates brand reach and market presence. Growth in outlets often correlates with increased revenue and brand visibility.
Rebel Wings has a total of 31 outlets across Mexico, with Querétaro having the highest number (14), followed by State of Mexico (12). Morelos, Puebla, Guanajuato and Michoacán each have a smaller presence. This distribution reveals the brand's stronger presence in certain states compared to others.
Competitor analysis identifies key rivals, helping a brand understand its competitive landscape and refine strategies for market share.
The top competitors for Rebel Wings, based on customer cross-visitation, are La Casa de Toño (4.04%), Sumo (3.77%), KFC (3.58%), McDonald's (3.49%), and Little Caesars (3.40%). This indicates that customers who visit Rebel Wings also frequently visit these competing brands, highlighting direct competition.
Understanding traffic workload helps optimize staffing, manage resources efficiently, and reduce wait times to improve customer experience.
Rebel Wings experiences peak traffic workload between 11 AM and 11 PM in Mexico, with the highest workload observed between 4 PM and 8 PM. Traffic starts increasing significantly from 11 AM, peaks in the evening, and then declines into the late night and early morning hours. This insight allows for optimized staff scheduling and resource allocation.
Understanding consumer segments is strategically important for targeted marketing and positioning. Analyzing demographics by gender and generation allows for tailored campaigns.
Rebel Wings' customer base in Mexico shows an over-representation of both Women (96 affinity index) and Men (103 affinity index). Gen Z is highly over-represented (277 affinity index), while Gen Y has an affinity index of 96. Gen X is under-represented (46 affinity index) compared to the average consumer. These segments may respond positively to targeted campaigns.