Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sonora Grill performance in the Mexico and how they change over time
See what factors influence Sonora Grill performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sonora Grill' competitors in the Mexico
An analysis of Sonora Grill' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sonora Grill is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sonora Grill's market performance is at the 78th percentile, indicating an average/above average market standing. This means Sonora Grill performs better than 78% of brands in the Cafe & Restaurants industry in Mexico. Performance peers in the same percentile range include Sushi Roll, Sumo Buffet, and Fogo de Chão Brazilian Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores are vital.
Sonora Grill's overall CSAT is 91%, a slight decrease of 1.7pp year-over-year. Guanajuato shows the highest CSAT at 96%, while Quintana Roo experienced the largest growth at 12.4pp. The CSAT trend shows fluctuations, peaking in July 2025 at 92.60%.
Average check reveals spending habits, informing pricing and marketing. Growth indicates increased customer spending or price adjustments.
Sonora Grill's overall average check is 836.7 MXN, a 4.9% increase year-over-year. Quintana Roo has the highest average check at 936.5 MXN. The average check trend shows a steady increase from June to August 2025, reaching 873.08 MXN.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration, crucial for revenue.
Sonora Grill has the most outlets in Quintana Roo (3), followed by State of Mexico and Querétaro (2 each). Puebla, Yucatán, Guanajuato, and Sonora each have 1 outlet. This distribution highlights key markets for Sonora Grill.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts for competitive advantage.
Sonora Grill's top competitors based on cross-visitation are Starbucks (4.79%), La Casa de Toño (3.10%), Toks (2.82%), and VIPS (2.82%). Taquería Orinoco has a cross-visitation of 1.83%. This indicates shared customer bases and potential areas for differentiation.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and service quality.
Sonora Grill experiences peak traffic workload between 13:00 and 22:00, with the highest workload at 16:00 (59.08%). Traffic is minimal between 0:00 and 12:00. This data informs staffing and operational decisions.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance with specific groups.
Sonora Grill's customer base shows a higher affinity among women (Index 109) and Gen X (Index 124). Gen Y is near average (Index 98), while Gen Z is under-indexed (Index 64). This suggests targeted marketing towards women and Gen X could be effective.