Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sumo performance in the Mexico and how they change over time
See what factors influence Sumo performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sumo' competitors in the Mexico
An analysis of Sumo' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Sumo is in the top 19% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sumo's MARKET PERFORMANCE in Mexico's Cafe & Restaurants industry is at the 81st percentile, indicating an above average market position. This means Sumo outperforms many competitors in attracting customers. Performance peers in a similar range include Villa Marina and Rebel Wings.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Sumo's overall customer satisfaction (CSAT) is 88%, a 9.1 percentage point increase year-over-year. The State of Mexico shows a CSAT of 89%, with a 4 percentage point increase. This indicates strong and improving customer sentiment.
Average check reveals customer spending habits and pricing power. Monitoring this KPI helps optimize revenue strategies and assess customer value.
Sumo's overall average check is 396.4 MXN, an 8.4% increase year-over-year. In the State of Mexico, the average check is 399.2 MXN. This suggests increased customer spending and potentially higher revenue per transaction.
Outlet count indicates market reach and expansion. Tracking outlet distribution helps assess brand presence and growth potential in different regions.
Sumo has 15 outlets in the State of Mexico and 1 outlet in Morelos. This distribution highlights the brand's presence, with a concentration in the State of Mexico.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Sumo's top competitors based on customer cross-visitation include Rebel Wings (4.65%), La Casa de Toño (4.52%), Sumo Buffet (3.49%), Little Caesars (3.49%), and Toks (3.49%). This indicates shared customer interest with these brands.
Traffic workload analysis reveals peak hours and customer flow. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
Sumo's peak traffic workload occurs between 12:00 PM and 11:00 PM, with the highest traffic around 5:00 PM to 6:00 PM (56.01%). This data informs staffing and promotional strategies during peak hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product positioning.
Sumo's consumer base shows a slightly higher affinity among women (103%) compared to men (97%). Gen Z shows a very high affinity (326%), while Gen Y also shows a high affinity (103%).