Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sumo performance in the Mexico and how they change over time
See what factors influence Sumo performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sumo' competitors in the Mexico
An analysis of Sumo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Sumo is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sumo's market performance is at the 71st percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market standing. This means Sumo attracts more customers than approximately 71% of its competitors. Performance peers in a similar range include Eladio's, Pingo Grill, Villa Marina, Pollo Feliz, Applebee's Grill + Bar, and La BTK.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
Sumo's top competitors, based on cross-visitation, are La Casa de Toño (5.71%), Little Caesars (4.29%), Toks (4.17%), Starbucks (4.17%), and VIPS (3.57%). This indicates that customers who visit Sumo also frequently visit these brands, suggesting they are direct competitors in the Mexican market.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation.
Sumo experiences peak traffic between 4 PM and 6 PM, with the highest workload at 5 PM (55.53%). Traffic is minimal between midnight and 11 AM. This data helps Sumo optimize staffing and promotions to match customer demand throughout the day.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific groups.
Sumo's customer base shows a near-equal gender mix, with a slight over-representation of women (101 affinity index) and a slight under-representation of men (99 affinity index). Gen Z is significantly over-represented (218 affinity index), while Gen X (82 affinity index) and Gen Y (86 affinity index) are under-represented, indicating a high affinity for Sumo among younger consumers.