Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pollo Feliz performance in the Mexico and how they change over time
See what factors influence Pollo Feliz performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Feliz' competitors in the Mexico
An analysis of Pollo Feliz' competitors in the Mexico
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pollo Feliz is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Feliz holds a leading market performance at the 99th percentile. This positions the brand as a leading performer. Performance peers include Applebee's Grill + Bar, Chubbies Burger, Mr. Pampas, Amorino Gelato, Bisquets Obregón, and Chili's Grill & Bar, all within a similar range.
Customer Satisfaction measures how happy customers are, influencing loyalty and brand reputation, and directly impacts revenue and growth.
Pollo Feliz demonstrates a 69% overall customer satisfaction. Quintana Roo shows the highest satisfaction at 96%, with a significant increase of 29.2 percentage points. Puebla shows a decrease of -5.6 percentage points. The CSAT trend shows variability during the period from May to July 2025.
Average Check tracks the typical amount customers spend, reflecting pricing strategy effectiveness and customer spending habits.
The overall average check for Pollo Feliz is 210.9 MXN, down by 4.3% year-over-year. Tabasco has the highest average check at 272.2 MXN. Average check shows variability during the period from May to July 2025.
Outlet count indicates brand reach, market presence and potential revenue streams within the Cafe & Restaurants industry.
Pollo Feliz has the most outlets in Guanajuato (124), followed by Chihuahua (89). Baja California has 25 outlets. The number of outlets represents brand's physical presence across Mexican states.
Analyzing competitors helps identify market threats and opportunities to refine strategies and maintain competitive edge.
The top competitors for Pollo Feliz, based on customer cross-visitation, are Starbucks (6.12%), Little Caesars (5.89%), Carl's Jr. (4.86%), McDonald's (4.50%), and KFC (4.41%). This shows the brands that Pollo Feliz customers also frequent.
Understanding peak traffic hours helps optimize staffing, manage resources, and improve customer experience during busy periods.
Traffic workload for Pollo Feliz peaks between 12:00 PM (44.77) and 3:00 PM (62.07 - 63.55), indicating the busiest hours. The lowest traffic occurs between 1:00 AM and 6:00 AM.
Understanding consumer segments informs targeted marketing, positioning, and product strategies, enhancing engagement and brand resonance.
Women (71%) are overrepresented, while men (122%) are also overrepresented among Pollo Feliz consumers. Gen X (102%) and Gen Z (102%) have a high affinity, while Gen Y (95%) is slightly underrepresented. Affinity Index indicates how strongly a given segment is represented relative to the average consumer.