Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Feliz performance in the Mexico and how they change over time
See what factors influence Pollo Feliz performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollo Feliz' competitors in the Mexico
An analysis of Pollo Feliz' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Pollo Feliz is in the top 22% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Pollo Feliz's market performance is at the 78th percentile, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the same percentile range include Fogo de Chão Brazilian Steakhouse, Sonora Prime, and Applebee's Grill + Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Pollo Feliz shows a strong customer satisfaction with an overall CSAT of 72%, a 3.5 percentage point increase year-over-year. Nayarit leads with 100% satisfaction, followed by Quintana Roo (95%) and Guerrero (91%), indicating regional strengths in customer experience.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, directly influencing revenue and profitability.
Pollo Feliz's overall average check is 217.6 MXN, a slight increase of 0.2% year-over-year. Tabasco has the highest average check at 277.8 MXN. The average check has increased from 206.67 MXN in June 2025 to 232.02 MXN in August 2025.
Outlet count reflects brand reach and market penetration, indicating growth, investment, and potential revenue streams.
Pollo Feliz has the highest number of outlets in Guanajuato (123), followed by Chihuahua (89) and Jalisco (50). This distribution highlights key regions for the brand's presence and operational focus.
Identifying top competitors through cross-visitation patterns helps refine marketing strategies and understand customer preferences.
Pollo Feliz's top competitors based on customer cross-visitation are Little Caesars (7.48%), Starbucks (5.98%), and KFC (4.71%). This suggests that customers who visit Pollo Feliz also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and optimized customer service.
Pollo Feliz experiences peak traffic workload between 12:00 PM and 3:00 PM, with the highest workload at 3:00 PM (61.82% and 63.57%). Traffic significantly increases starting at 9:00 AM, peaking in the early afternoon.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and ROI.
Pollo Feliz's customer base shows a higher affinity among men (124 index) compared to women (72 index). Among generations, Gen Y (110 index) shows a higher affinity compared to Gen X (82 index) and Gen Z (91 index).