Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Sumo Buffet is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Sumo Buffet performance in the Mexico and how they change over time
See what factors influence Sumo Buffet performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Sumo Buffet' competitors in the Mexico
An analysis of Sumo Buffet' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand strength and customer preference, guiding competitive strategy and growth initiatives.
Sumo Buffet holds a leading market performance percentile of 99 in Mexico's Cafe & Restaurants industry, indicating a strong competitive position. Peers like Ginos, Churrascaria Do Brasil, Sonora Grill, Fogo de Chão, Caffenio and IHOP share similar dominance.
Customer satisfaction is vital as it drives loyalty, impacts reputation, and influences long-term revenue and business growth.
Sumo Buffet's overall customer satisfaction in Mexico is 78%, down 12 percentage points year-over-year. Puebla shows 83%, State of Mexico 75%, and Querétaro lags at 40%. This indicates declining customer sentiment in all states.
Average check reflects spending habits and menu effectiveness, guiding pricing and promotional strategies for revenue optimization.
Sumo Buffet's average check in Mexico is 380.2 MXN, up 7.3% year-over-year. State of Mexico has 373 MXN, Puebla 348.4 MXN and Querétaro 338.5 MXN. The trend indicates increased customer spending.
Outlet count reflects market presence, influencing brand accessibility, customer reach, and overall revenue potential.
Sumo Buffet has a total of 7 outlets in Mexico. The State of Mexico has 5 outlets, while Puebla and Querétaro each have 1. This distribution impacts brand visibility and market penetration.
Competitor analysis reveals market dynamics, informing differentiation strategies and competitive positioning for market share gain.
Sumo Buffet's top competitors in Mexico, based on customer cross-visitation, are La Casa de Toño (4.65), Sumo (4.42), VIPS (4.30), Little Caesars (3.82), and Starbucks (3.46). This highlights the competitive landscape.
Traffic workload patterns inform staffing and resource allocation, optimizing operational efficiency and customer service quality.
Sumo Buffet's peak traffic occurs between 4 PM and 6 PM, with the highest workload at 5 PM (56.46). There is almost no workload between midnight and noon, indicating a need for optimized resource allocation.
Understanding consumer segments enables personalized marketing, enhancing engagement and maximizing the impact of campaigns.
Sumo Buffet's customer base shows high affinity among women (105 index) and Gen Z (208 index) in Mexico. Gen X is under-indexed (46 index), signalling targeted marketing opportunity.