Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sumo Buffet performance in the Mexico and how they change over time
See what factors influence Sumo Buffet performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sumo Buffet' competitors in the Mexico
An analysis of Sumo Buffet' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sumo Buffet is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Sumo Buffet's market performance is at the 77th percentile in Mexico's Cafe & Restaurants industry, indicating an above average market standing. This means Sumo Buffet captures more customer traffic than 77% of its competitors. Performance peers in a similar range include Los Chachalacos, Fogo de Chão Brazilian Steakhouse, Sonora Prime, Sushi Roll, and Applebee's Grill + Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Sumo Buffet's overall CSAT is 80%, a decrease of 9.9 percentage points year-over-year. CSAT varies by state: Puebla shows 88% satisfaction, State of Mexico 74%, and Querétaro 41%. The downward trend, especially in Querétaro, suggests a need to investigate and address customer concerns to improve satisfaction levels.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
Sumo Buffet's overall average check is 386.4 MXN, a 7.4% increase year-over-year. Average check varies by state: State of Mexico is 375.4 MXN, Puebla is 358.2 MXN, and Querétaro is 344.7 MXN. The increase indicates customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion progress and geographic coverage.
Sumo Buffet has a total of 9 outlets in Mexico. The State of Mexico has 7 outlets, while Puebla and Querétaro each have 1. The concentration of outlets in the State of Mexico suggests a strategic focus on this region, with opportunities for further expansion in other states.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to gain a competitive edge and attract more customers.
Sumo Buffet's top competitors based on cross-visitation are La Casa de Toño (5.23%), Sumo (4.70%), Little Caesars (4.18%), McDonald's (4.18%), and VIPS (3.83%). This indicates that customers who visit Sumo Buffet also frequent these establishments, highlighting potential areas for differentiation and targeted marketing.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Sumo Buffet's peak traffic workload occurs between 4 PM and 6 PM (hod 16-18), reaching 55.68% and 54.51% respectively. Traffic starts increasing around noon (hod 12) and declines after 8 PM (hod 20). This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments allows for targeted marketing. Tailoring strategies to specific demographics enhances engagement and brand affinity.
Sumo Buffet's customer base shows a slightly higher affinity towards women (105) compared to men (95). Gen Z shows a very high affinity (242), while Gen Y has an affinity of 96, and Gen X shows an affinity of 62. This suggests that Gen Z is significantly overrepresented among Sumo Buffet's customers, indicating a strong appeal to this demographic.