Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Potzollcalli performance in the Mexico and how they change over time
See what factors influence Potzollcalli performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Potzollcalli' competitors in the Mexico
An analysis of Potzollcalli' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Potzollcalli is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Potzollcalli's market performance is at the 68th percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market standing. This means Potzollcalli captures more customer traffic than 67% of its competitors. Performance peers in the same percentile range include DOLCE BISQUET, La Casa de los Abuelos, Italianni's, and Kayser.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Potzollcalli's overall CSAT is 78%, a significant 25.1 percentage point increase year-over-year. The State of Mexico shows a CSAT of 82%, while Yucatán has a CSAT of 61%. This indicates strong positive sentiment, especially in the State of Mexico, suggesting effective customer service and product quality.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
Potzollcalli's overall average check is 322.8 MXN, a 9.2% increase year-over-year. The State of Mexico has an average check of 327 MXN, while Yucatán's is 237.5 MXN. This shows customers are spending more, particularly in the State of Mexico, reflecting potential menu upgrades or increased order sizes.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Potzollcalli has 8 outlets in the State of Mexico, and 1 each in Tabasco and Yucatán. The State of Mexico is the primary market. Limited presence in Tabasco and Yucatán suggests potential expansion opportunities in those regions.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
Potzollcalli's top competitors based on cross-visitation are Toks (6.90%), VIPS (6.29%), La Casa de Toño (6.29%), Starbucks (6.09%), and Little Caesars (6.09%). This indicates that customers who visit Potzollcalli also frequently visit these brands, suggesting similar target audiences or occasions.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Potzollcalli experiences peak traffic between 14:00 and 16:00, with the highest workload at 63.60% at 16:00. Traffic starts increasing at 7:00, peaks in the afternoon, and declines after 21:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Potzollcalli's customer base shows a high affinity towards women (Index 107) and Gen X (Index 211). Gen Z also shows a high affinity (Index 136). Gen Y is under-indexed (Index 57). Marketing efforts should consider the preferences and behaviors of women, Gen X, and Gen Z to maximize engagement.