Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kayser performance in the Mexico and how they change over time
See what factors influence Kayser performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kayser' competitors in the Mexico
An analysis of Kayser' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Kayser is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kayser's market performance is at the 68th percentile, indicating an average/above average market standing in the Cafe & Restaurants industry in Mexico. This means Kayser is ahead of most brands. Performance peers in the same percentile range include El Globo, Potzollcalli, La Casa de los Abuelos, DOLCE BISQUET, and Italianni's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
Kayser's overall CSAT is 85%, a 15 percentage point increase year-over-year, indicating improved customer happiness. CSAT varies by location, with the State of Mexico showing 90% satisfaction, while Puebla and Querétaro show lower satisfaction at 71% and 42% respectively.
Average check (transaction value) indicates spending per customer, crucial for revenue and profitability analysis, guiding pricing and upselling strategies.
Kayser's overall average check is 377.2 MXN, a 12.9% increase year-over-year, suggesting customers are spending more per visit. In the State of Mexico, the average check is 373 MXN with no growth compared to the previous year.
Outlet count reflects brand reach and market presence, impacting accessibility and revenue potential, crucial for expansion and competitive positioning.
Kayser has a total of 12 outlets across Mexico. The State of Mexico has the highest number of outlets (5), followed by Baja California (2). Puebla, Guanajuato, Michoacán, Querétaro and Nuevo León each have 1 outlet.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and differentiation efforts.
Kayser's top competitors, based on customer cross-visitation, are Starbucks (7.59%), Toks (5.80%), La Casa de Toño (4.24%), VIPS (3.79%), and McDonald's (3.12%). This indicates that customers who visit Kayser also frequently visit these brands.
Traffic workload by hour reveals peak and off-peak times, optimizing staffing, promotions, and resource allocation for efficient operations and customer satisfaction.
Kayser experiences peak traffic between 9 AM and 6 PM (hod 9-18), with the highest workload around 10 AM (56.28%) and 11 AM (57.80%). Traffic is significantly lower during early morning hours (0-6 AM) and late night hours (10 PM-1 AM).
Understanding consumer segments by gender and generation enables targeted marketing, tailored product offerings, and improved customer engagement and loyalty.
Kayser's customer base shows a higher affinity towards women (114 index) compared to men (88 index). Among generations, Gen Y shows the highest affinity (113 index), followed by Gen X (97 index), while Gen Z is underrepresented (31 index).