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Managing Partner, Global Business Development
See what factors influence Kayser performance in the Mexico and how they change over time
See what factors influence Kayser performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Kayser is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Kayser' competitors in the Mexico
An analysis of Kayser' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, reflecting competitive strength and customer preference within its industry.
Kayser, with a market performance percentile of 99 in Mexico's Cafe & Restaurants industry, is a leading brand. This indicates a strong market presence and high customer preference relative to competitors like Tagers, Madison Grill, Tacos El Pata, Aldo's Gelato, Cantina La 20 and Karne Garibaldi, who share similar high market positions.
Customer satisfaction (CSAT) indicates brand health, influencing loyalty and revenue. Tracking CSAT helps identify areas for improvement and competitive advantage.
Kayser's overall CSAT is 84%, up 18.8 percentage points year-over-year, showing improved customer perception. CSAT varies by state: State of Mexico (87%), Puebla (54%), and Nuevo León (42%). Focus should be put on Nuevo León, where CSAT decreased by -28.9 percentage points. Dynamic CSAT data shows a growth trend from May to July 2025.
Average check reflects customer spending habits and pricing strategy effectiveness. Monitoring this KPI informs revenue optimization and promotional tactics.
Kayser's overall average check is 377.1 MXN, a 21.5% increase year-over-year. The State of Mexico has an average check of 369.9 MXN. Dynamic data shows growth in average check from May to July 2025, peaking at 391.82 MXN, indicating successful value perception or upselling strategies.
Competitor analysis identifies key players and their customer overlap. Understanding cross-visitation informs competitive strategies and potential partnerships.
Kayser's top competitors are Starbucks (7.73% cross-visitation), Toks (5.45%), La Casa de Toño (4.04%), McDonald's (3.16%), and VIPS (2.81%). These brands share a customer base with Kayser, indicating similar target markets and potential areas for competitive focus or collaborative opportunities.
Analyzing consumer segments by gender and generation allows for targeted marketing and positioning strategies based on audience affinity and preferences.
Kayser's customer base shows high affinity for Women (index 119) and Gen X (index 128). Men (index 86) and Gen Z (index 43) are under-indexed. Marketing can be more targeted towards Women and Gen X, while strategies to engage Men and Gen Z may be required.