Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Portillo's performance in the United States and how they change over time
See what factors influence Portillo's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Portillo's' competitors in the United States
An analysis of Portillo's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Portillo's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Portillo's market performance is at the 66th percentile, indicating an average/above average market standing. This means Portillo's captures more customer traffic than 66% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile include Church's Texas Chicken, Huddle House, Smokey Bones, Long John Silver's, Playa Bowls, and Pizza Ranch.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
Portillo's overall CSAT is 71%, a 0.6 percentage point increase year-over-year. California shows the highest CSAT at 86%, while Michigan experienced the largest CSAT growth at 15.6 percentage points. Florida and Arizona experienced a decrease in CSAT.
Average check reveals how much customers spend per visit. Monitoring this KPI helps understand spending habits and optimize pricing strategies.
Portillo's average check is $19.60, a 0.5% increase year-over-year. Iowa has the highest average check at $24.60. All states show no growth in average check compared to the previous year.
Outlet count indicates brand reach. More outlets can mean greater market presence and accessibility for customers, driving revenue growth.
Portillo's has 51 outlets in Illinois, representing the largest concentration. Texas has 16 outlets, while Indiana, Florida, and Arizona each have 8. Wisconsin has 4, Minnesota has 3, and California and Michigan each have 2. Iowa has 1 outlet.
Competitor analysis identifies key players vying for the same customers. Understanding cross-visitation patterns informs competitive strategies.
McDonald's is the most frequently visited competitor by Portillo's customers (12.76%), followed by Culver's (6.42%), Starbucks (6.29%), Chick-fil-A (5.52%), and Wendy's (4.95%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hour reveals peak times. This insight helps optimize staffing and resource allocation to meet customer demand efficiently.
Portillo's experiences peak traffic between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (73.84). Traffic is minimal between midnight and 6:00 AM.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies.
Women show an affinity index of 77, indicating they are underrepresented compared to the average consumer. Men show an affinity index of 122, indicating they are overrepresented. Gen X has an affinity index of 129, Gen Y has 81, and Gen Z has 77.