Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Popeyes Louisiana Kitchen performance in the Turkey and how they change over time
See what factors influence Popeyes Louisiana Kitchen performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes Louisiana Kitchen' competitors in the Turkey
An analysis of Popeyes Louisiana Kitchen' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Popeyes Louisiana Kitchen is in the top 22% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popeyes Louisiana Kitchen's market performance is at the 78th percentile in Turkey's Cafe & Restaurants industry, indicating an average/above average market standing. This means Popeyes captures more customer traffic than 78% of its peers. Performance peers in a similar range include Kahvaltı, Pizza Lazza, Sosyal Tesisleri, Kahve Dünyası, Mado and Komagene.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Popeyes Louisiana Kitchen's overall CSAT in Turkey is 34%, a 9.6 percentage point increase year-over-year. The Aegean Region shows the highest CSAT at 54%, while the Black Sea Region experienced a slight decrease. This indicates improved customer experiences, particularly in the Aegean Region.
Average check reveals customer spending habits, reflecting menu pricing, order size and perceived value. Monitoring this KPI helps optimize revenue strategies.
The overall average check for Popeyes Louisiana Kitchen in Turkey is 387.7 TRY, a 23.2% increase year-over-year. The Black Sea Region has the highest average check at 434.5 TRY. This suggests customers are spending more per visit, potentially due to price adjustments or increased order sizes.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Popeyes Louisiana Kitchen has the most outlets in the Marmara Region (175), followed by the Central Anatolia Region (66). This distribution highlights the brand's stronger presence in the Marmara Region, indicating a strategic focus on this area.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Burger King is the most cross-visited brand by Popeyes Louisiana Kitchen customers (17.49%), followed by Köfteci Yusuf (7.05%) and McDonald's (6.11%). This indicates a significant overlap in customer base, suggesting these brands are direct competitors for Popeyes.
Traffic workload by hour reveals peak operational times. Understanding these patterns helps optimize staffing, manage resources, and improve customer service.
Popeyes Louisiana Kitchen experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload occurring between 4:00 PM and 6:00 PM. This data suggests the need for increased staffing and resource allocation during these peak hours to ensure efficient service.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights guide messaging and positioning for maximum impact.
Popeyes Louisiana Kitchen's customer base in Turkey shows a high affinity among women (87%) and men (108%). Gen X (116%), Gen Y (95%), and Gen Z (117%) also show notable affinity. This suggests targeted marketing efforts should consider the preferences and behaviors of these key demographic groups.