Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Turkey and how they change over time
See what factors influence Starbucks performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Turkey
An analysis of Starbucks' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating its competitive strength and customer preference.
Starbucks in Turkey is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates strong market standing relative to competitors like Tavuk Dünyası, McDonald's, Burger King, Hafiz Mustafa 1864, Viyana kahvesi and Köfteci Yusuf.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. Tracking CSAT helps identify areas for service improvement.
Starbucks' overall CSAT in Turkey is 51%, a 1.1 percentage point increase year-over-year. Southeastern Anatolia Region shows the highest CSAT at 64% with significant growth, while the Black Sea Region has the second highest CSAT, but experienced a slight decrease. The CSAT varies across regions, indicating differing customer experiences.
Average check (transaction value) indicates customer spending habits and pricing power. Monitoring it helps optimize revenue strategies.
Starbucks' overall average check in Turkey is 335.2 TRY, a 33.9% increase year-over-year. The Black Sea Region has the highest average check (370.4 TRY). The average check varies by region, reflecting local economic conditions and consumer preferences.
Outlet count reflects market reach and expansion strategy. Monitoring it reveals geographic focus and growth potential.
Starbucks has 395 outlets in the Marmara Region, the highest number in Turkey. Central Anatolia Region follows with 130 outlets. This distribution reveals a concentration in densely populated areas, with opportunities for expansion in under-served regions.
Analyzing competitors helps identify market threats and opportunities. Cross-visitation reveals shared customer base and competitive overlap.
Köfteci Yusuf (11.94%) has the highest cross-visitation with Starbucks customers in Turkey, followed by McDonald's (6.68%) and Burger King (5.21%). This indicates that Starbucks customers also frequent these fast-food chains.
Traffic workload analysis by hours reveals peak demand, enabling efficient staffing and resource allocation to improve customer experience.
Starbucks experiences peak traffic between 10:00 AM and 8:00 PM in Turkey, with the highest workload around 5:00 PM (59.47%). Traffic is lowest in the early morning hours (0:00 AM - 6:00 AM). The workload gradually increases throughout the day.
Understanding consumer segments informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Starbucks in Turkey has a higher affinity with women (73) and men (114) but higher to men than women. Gen X (123) shows the highest affinity, followed by Gen Y (95). Gen Z (64) exhibits the lowest affinity. This indicates that Starbucks is particularly popular among Gen X in Turkey.