Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mado performance in the Turkey and how they change over time
See what factors influence Mado performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mado' competitors in the Turkey
An analysis of Mado' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mado is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Mado, with a market performance percentile of 99 in Turkey's cafe & restaurant industry, is a leading brand. This high percentile means Mado captures a significant portion of customer visits compared to peers. Competitors like Quick China, Komagene, BigChefs, Kahve Dünyası, Domino's Pizza and Sosyal Tesisleri share the same top-tier performance.
Customer satisfaction (CSAT) measures how well a brand's products or services meet customer expectations, impacting loyalty and brand reputation.
Mado's overall CSAT in Turkey is 54%, a 4.1pp increase year-over-year, indicating improved customer experience. Central Anatolia shows the highest CSAT at 59% with a 7.2pp increase. The Mediterranean Region experienced a decrease of 10.8pp, highlighting areas needing attention to maintain satisfaction.
Average check is a key performance indicator (KPI) that reflects the average amount customers spend per transaction, impacting revenue and profitability.
Mado's overall average check is 625.5 TRY, a 32.5% increase year-over-year. Marmara Region has the highest average check at 653.9 TRY. The increase indicates customers are spending more per visit, potentially due to menu changes or increased prices.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential across different regions.
Mado has 116 outlets in the Marmara Region, indicating its strongest presence there. Central Anatolia follows with 40 outlets. The distribution of outlets by region shows where Mado's physical presence is most dominant within Turkey.
Competitor analysis identifies key rivals and customer crossover, revealing competitive dynamics and informing strategic positioning.
Mado's top competitors based on customer cross-visitation are Köfteci Yusuf (8.03%), Starbucks (6.09%), Kahve Dünyası (3.62%), Burger King (3.47%), and McDonald's (3.10%). This shows that Mado customers also frequent these brands, influencing marketing and service strategies.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Mado's peak traffic occurs between 12:00 PM and 9:00 PM, with the highest workload around 8:00 PM (57.23%). The lowest traffic workload occurs between 1:00 AM and 6:00 AM. This data informs staffing and promotional strategies.
Consumer segment analysis by gender and generation informs targeted marketing, enhancing engagement and optimizing brand positioning strategies.
Mado's customer base shows a high affinity towards women (89%), with men being over-represented (106%). Among generations, Gen X shows a high affinity (147%), while Gen Y (79%) and Gen Z (54%) are under-indexed. This data informs targeted marketing efforts.