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Managing Partner, Global Business Development
See what factors influence BigChefs performance in the Turkey and how they change over time
See what factors influence BigChefs performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BigChefs' competitors in the Turkey
An analysis of BigChefs' competitors in the Turkey
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
BigChefs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
BigChefs holds a leading position with a percentile of 99 in Turkey's Cafe & Restaurants industry. This high percentile indicates strong market presence and customer preference, positioning BigChefs in the top 1% of brands in the market. Performance peers within the same percentile range include Domino's Pizza, Quick China, Maydonoz Döner, Mado, Viyana kahvesi, and Komagene, reflecting a highly competitive landscape at the top.
Customer Satisfaction (CSAT) is vital for gauging customer loyalty, influencing brand perception, and driving repeat business.
BigChefs demonstrates a strong customer satisfaction level at 72%, with a significant increase of 8.4 percentage points year-over-year. This indicates improved customer experiences and satisfaction. Regional CSAT data shows the Black Sea Region leading with 81%, followed by Central Anatolia Region at 74%, Marmara Region at 73%, Southeastern Anatolia Region at 72%, and Mediterranean Region at 70%, showcasing regional variations in customer satisfaction.
Average Check reflects spending per customer, crucial for revenue forecasting, profitability analysis, and menu optimization strategies.
BigChefs exhibits an overall Average Check of 903.8 TRY, marking a substantial 29.4% year-over-year increase. This signifies higher customer spending and potential revenue growth. The Aegean Region leads with an Average Check of 966.2 TRY, followed by the Mediterranean Region (924.9 TRY), Marmara Region (909.5 TRY), Southeastern Anatolia Region (902.6 TRY), and Central Anatolia Region (871.9 TRY), highlighting regional spending variations.
Competitor analysis identifies key rivals, informing competitive strategies, market positioning, and differentiation efforts.
BigChefs' top competitors, based on cross-visitation, are Starbucks (6.16%), Köfteci Yusuf (5.03%), Kahve Dünyası (3.14%), McDonald's (2.97%), and Midpoint (2.64%). This cross-visitation data indicates brands frequently visited by BigChefs' customers, highlighting direct competition and potential areas for strategic differentiation.
Analyzing consumer segments enables targeted marketing, personalized experiences, and tailored product offerings based on demographic preferences.
BigChefs shows a higher affinity among women (119%) compared to men (90%), suggesting a stronger preference among female consumers. Regarding generational segments, Gen Z demonstrates the highest affinity (113%), followed by Gen Y (102%), and Gen X (81%). This indicates that BigChefs resonates more with younger generations, especially Gen Z, relative to the average consumer.