Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Turkey and how they change over time
See what factors influence McDonald's performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Turkey
An analysis of McDonald's' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, showing its competitive position within the Cafe & Restaurants industry.
McDonald's holds a leading position in Turkey's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong market presence and significant customer preference relative to its performance peers like Hafiz Mustafa 1864, Starbucks, Viyana kahvesi, Tavuk Dünyası, Maydonoz Döner and Burger King.
Customer satisfaction reflects brand perception, impacting loyalty and growth. Monitoring CSAT helps to identify areas for improvement and maintain a competitive edge.
McDonald's in Turkey has an overall customer satisfaction (CSAT) of 44%, a 3.1 percentage point increase year-over-year. The Aegean Region shows the highest CSAT at 53%, while the Black Sea Region has the lowest at 39% with a decrease of 10.2 percentage points. Understanding regional CSAT variations can drive targeted improvements.
Average check indicates customer spending and revenue potential. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The average check for McDonald's in Turkey is 427.3 TRY, a 24.1% increase year-over-year. The Black Sea Region has the highest average check at 515.1 TRY. The increase reflects growing customer spending.
Outlet count reflects market reach and accessibility. Tracking outlet distribution informs expansion strategies and assesses regional market penetration.
McDonald's has 128 outlets in the Marmara Region, the highest number in Turkey. The distribution of outlets indicates stronger presence in Marmara and Central Anatolia compared to other regions like Eastern Anatolia.
Competitive analysis reveals key rivals and customer preferences. Understanding cross-visitation patterns informs strategies to attract and retain customers.
McDonald's in Turkey sees Köfteci Yusuf (9.90%), Starbucks (9.32%), and Burger King (7.81%) as top competitors based on cross-visitation data. These brands attract a portion of McDonald's customers, suggesting overlapping customer bases.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and minimizes customer wait times.
McDonald's in Turkey experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest activity around 6:00 PM (62.69%). Traffic is significantly lower during early morning hours.
Consumer segment analysis informs targeted marketing. Gender and generation insights guide messaging and product development for optimal customer engagement.
McDonald's customer base in Turkey shows a higher affinity among men (115) and Gen X (127), suggesting these segments are more engaged than average. Women (70) and Gen Z (79) are under-indexed, indicating opportunity for focused campaigns.