Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Turkey and how they change over time
See what factors influence McDonald's performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Turkey
An analysis of McDonald's' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 84th percentile in Turkey's Cafe & Restaurants industry, indicating an above average market performance. This suggests a strong market presence compared to peers like Quick China (82nd), Komagene (82nd), Domino's Pizza (83rd), Maydonoz Döner (84th), and Hafiz Mustafa 1864 (84th).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's customers in Turkey also frequently visit Köfteci Yusuf (10.11%), Starbucks (8.72%), and Burger King (7.90%). This cross-visitation data highlights these brands as key competitors, indicating shared customer bases and potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
McDonald's in Turkey experiences peak traffic between 4 PM and 8 PM, with the highest workload around 6 PM (60.44%). This data enables optimized staffing and resource allocation to meet customer demand during these peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
McDonald's in Turkey shows a high affinity with men (index 122) and Gen X (index 129), suggesting these segments are overrepresented among its customer base. Women (index 66), Gen Y (index 93), and Gen Z (index 69) are underrepresented.