Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Turkey and how they change over time
See what factors influence McDonald's performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Turkey
An analysis of McDonald's' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's holds the 85th percentile in Turkey's cafe & restaurant industry, indicating an above-average market performance. This suggests a strong competitive position. Performance peers in a similar range include BigChefs, Maydonoz Döner, Viyana kahvesi, Hafiz Mustafa 1864, Starbucks, and Tavuk Dünyası.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
McDonald's Turkey shows an overall CSAT of 45%, a 3.6 percentage point increase year-over-year. Aegean Region leads with 55% CSAT, while the Black Sea Region shows a decline. CSAT fluctuated between 43.62% and 47.16% from May to July 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for McDonald's Turkey is 427.3 TRY, a 24.1% increase year-over-year. The Black Sea Region has the highest average check at 515.1 TRY. The average check varied from 407.03 TRY to 466.22 TRY between May and July 2025.
Outlet count indicates market reach and brand presence, influencing accessibility and market share.
McDonald's Turkey has the highest number of outlets in the Marmara Region (132). Central Anatolia follows with 52 outlets. Eastern Anatolia has the fewest outlets (3), indicating a lower presence in that region.
Identifying top competitors through cross-visitation helps refine competitive strategies and understand customer preferences.
McDonald's Turkey's top competitors based on customer cross-visitation are Köfteci Yusuf (9.90%), Starbucks (9.23%), Burger King (7.81%), Kahve Dünyası (3.39%), and Domino's Pizza (2.55%). This indicates shared customer interest with these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
McDonald's Turkey experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (64.55%). Traffic is lowest between 2:00 and 6:00. This data informs operational adjustments for peak and off-peak hours.
Understanding consumer demographics enables targeted marketing and product development strategies.
McDonald's Turkey's consumer base shows a higher affinity among men (index 119) compared to women (index 70). Gen X shows the highest affinity (index 128), while Gen Z has the lowest (index 79). This suggests targeted marketing opportunities for specific demographics.