Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dürümle performance in the Turkey and how they change over time
See what factors influence Dürümle performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Dürümle is ahead of most brands
Sample of brands in the same percentile
An analysis of Dürümle' competitors in the Turkey
An analysis of Dürümle' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dürümle's market performance is at the 74th percentile in Turkey's Cafe & Restaurants industry, indicating an average/above average market standing. This means Dürümle attracts more customers than approximately 74% of its competitors. Performance peers in the same percentile range include Turgut Kebab Restaurant, Espressolab, İskender, Öncü Döner, and Mimar Sinan Roof.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Dürümle's overall customer satisfaction is 69%, a significant increase of 24.9 percentage points year-over-year. The Mediterranean Region shows the highest satisfaction at 76%, while Central Anatolia Region has the lowest at 55%. This indicates a generally positive customer experience, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Dürümle's overall average check is 368.3 TRY, a 47.2% increase year-over-year. Southeastern Anatolia Region has the highest average check at 661.8 TRY, while Central Anatolia Region has the lowest at 321.5 TRY. This suggests customers are spending more per visit, with regional differences in spending habits.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Dürümle has 106 outlets in the Marmara Region, the highest number, followed by 33 in Central Anatolia Region. Southeastern Anatolia Region has the fewest with 2 outlets. This distribution shows a strong presence in Marmara, with opportunities for expansion in other regions.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Dürümle's top competitors based on customer cross-visitation are Köfteci Yusuf (6.58%), Starbucks (6.22%), Burger King (5.86%), Tavuk Dünyası (5.50%), and McDonald's (4.43%). This indicates that customers who visit Dürümle also frequently visit these brands, suggesting similar customer preferences or needs.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Dürümle experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload around 6:00 PM (55.25%). Traffic is minimal between midnight and 9:00 AM. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Dürümle's customer base shows a higher affinity among women (108 index) compared to men (95 index). Gen X shows a high affinity (139 index), while Gen Y (85 index) and Gen Z (74 index) are under-indexed. This suggests targeted marketing towards women and Gen X could be particularly effective.