Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Dürümle performance in the Turkey and how they change over time
See what factors influence Dürümle performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dürümle' competitors in the Turkey
An analysis of Dürümle' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dürümle is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference in the Cafe & Restaurants industry, impacting growth and profitability.
Dürümle is a leading brand, ranking in the top 1% in Turkey's Cafe & Restaurants sector. This high percentile indicates a strong market presence and significant customer preference. Performance peers include Öncü Döner, Mimar Sinan Roof, The Hunger, Turgut Kebab Restaurant, Espressolab, İSKENDER, all positioned within the same leading range.
CSAT reflects brand perception, influencing loyalty and repeat business; higher scores typically correlate with increased revenue and positive word-of-mouth.
Dürümle's overall customer satisfaction (CSAT) is 68%, a significant 24 percentage point increase year-over-year. Regional CSAT varies, with the Mediterranean Region leading at 75%, followed by Marmara at 70%, Aegean at 63%, and Central Anatolia at 54%. This growth shows improved customer experiences across regions, though Central Anatolia shows less improvement.
Average check is a key revenue indicator, reflecting customer spending per visit and the effectiveness of upselling and menu pricing strategies.
Dürümle's overall average check is 368.3 TRY, up 47.2% year-over-year. Southeastern Anatolia Region leads with 661.8 TRY, significantly higher than other regions. Marmara Region is at 382.9 TRY, Aegean Region at 348.8 TRY, Mediterranean Region at 333 TRY, and Central Anatolia Region at 321.5 TRY. The overall increase indicates higher customer spending.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility across different regions.
Dürümle has 92 outlets in the Marmara Region, 23 in Central Anatolia, 20 in the Mediterranean Region, 17 in the Aegean Region, 4 in the Black Sea Region, and 2 in the Southeastern Anatolia Region. The Marmara Region has the highest concentration of outlets.
Understanding competitors helps refine strategies, identify market gaps, and improve customer offerings to maintain a competitive edge.
Dürümle's top competitors based on customer cross-visitation are Köfteci Yusuf (6.57%), Starbucks (6.21%), Burger King (5.85%), Tavuk Dünyası (5.50%), and McDonald's (4.42%). This data indicates shared customer interests and the competitive landscape within the Cafe & Restaurants sector.
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation to optimize service and customer experience.
Dürümle experiences peak traffic workload between 10:00 and 21:00, with the highest traffic around 19:00 (56.45%). Traffic is minimal between 0:00 and 9:00. This workload distribution informs staffing and operational decisions.
Segment analysis informs targeted marketing, tailoring strategies to resonate with specific demographics, enhancing engagement and conversion rates.
Dürümle's customer base is predominantly women (99% affinity), and men are slightly over-indexed (101% affinity). Gen X exhibits high affinity (139%), while Gen Y (85%) and Gen Z (74%) are under-indexed. This highlights a strong Gen X presence relative to the average consumer.