Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Turkey and how they change over time
See what factors influence Burger King performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Turkey
An analysis of Burger King' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Turkey holds a leading market performance at the 97th percentile. This indicates a strong competitive position, with high customer preference. Performance peers include Viyana kahvesi, Hafiz Mustafa 1864, McDonald's, Starbucks, and Tavuk Dünyası.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. Higher CSAT scores indicate stronger customer relationships.
Burger King's overall CSAT in Turkey is 63%, a significant increase of 27.9 percentage points year-over-year. The Central Anatolia Region shows the highest CSAT at 71%, while Southeastern Anatolia Region has the lowest at 55%. This indicates a generally positive trend in customer satisfaction across regions.
Average check reveals spending habits, reflecting menu pricing, customer affluence, and upselling effectiveness. It's key for revenue optimization.
The overall average check for Burger King in Turkey is 438.9 TRY, a 34% increase year-over-year. The Southeastern Anatolia Region has the highest average check at 530.4 TRY. This suggests increased spending per customer, potentially due to pricing adjustments or changes in order patterns.
Outlet count indicates market presence and accessibility. A larger network can drive revenue and brand recognition, reflecting expansion strategy.
Burger King has a significant presence in Turkey, with 366 outlets in the Marmara Region, the highest number. Central Anatolia Region has 131 outlets, and Eastern Anatolia Region has 30. This distribution reflects strategic market coverage across different regions.
Understanding competitors' cross-visitation helps refine marketing strategies and identify opportunities to capture market share and improve customer retention.
Köfteci Yusuf is the top competitor with a cross-visitation rate of 8.75% among Burger King customers. McDonald's and Starbucks also show significant cross-visitation at 6.54% and 6.01% respectively. This indicates shared customer bases and potential areas for competitive focus.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Burger King in Turkey experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest activity around 6:00 PM (62.71) and 7:00 PM (63.83). Traffic is significantly lower during early morning hours. This data informs staffing and promotional strategies.
Consumer segment analysis by gender and generation informs targeted marketing, product development, and positioning strategies to maximize engagement and brand affinity.
Burger King's customer base in Turkey shows a high affinity among women (97%) and men (102%). Gen X is overrepresented (102%), while Gen Y is slightly underrepresented (98%), and Gen Z is underrepresented (84%). This suggests targeted marketing towards Gen X could be particularly effective.