Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sushi King performance in the Malaysia and how they change over time
See what factors influence Sushi King performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sushi King' competitors in the Malaysia
An analysis of Sushi King' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sushi King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Sushi King holds a leading market position at the 99th percentile. This indicates a strong competitive standing, suggesting high customer preference within Malaysia's Cafe & Restaurants industry. Peers like Mohd Chan Restaurant, Pizza Hut, OldTown White Coffee, ZUS Coffee, BananaBro, and 4Fingers Crispy Chicken are also in similar percentile, indicating top-tier performance.
Customer satisfaction (CSAT) reflects loyalty and affects revenue. Tracking CSAT helps improve service and retain customers.
Overall customer satisfaction for Sushi King is 75%, a decrease of 6.8pp year-over-year. Satisfaction varies by state, with Perlis at 94% and Malacca at 75%. The trend shows fluctuations throughout the period, peaking in July 2025. Declining CSAT could indicate emerging service or product issues.
Average check (transaction value) indicates customer spending habits. Monitoring changes aids pricing and promotional strategies.
The average check for Sushi King is MYR 55.3, a 3.3% decrease year-over-year. By state, Johor leads at MYR 67.6, while Putrajaya has MYR 60. Dynamic data shows a slight decrease in average check over the months. Decreasing value could be due to changing menus or economic factors.
Outlet count reflects brand reach. Expansion indicates growth, while closures suggest market challenges.
Sushi King has a varying number of outlets across Malaysia. Selangor has the most with 32, while Johor and Sarawak both have 14. Kelantan, Kedah and Negeri Sembilan have 4. This geographic distribution indicates strategic prioritization of market presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and marketing efforts.
Sushi King's customers also frequent KFC (4.41%), ZUS Coffee (3.47%), McDonald's (3.02%), 4Fingers Crispy Chicken (2.77%), and Seoul Garden (2.38%). This cross-visitation data highlights the brand's direct and indirect competitors, showing customer preference for alternatives.
Traffic workload distribution shows peak hours, allowing for optimized staffing and resource allocation.
Sushi King experiences the highest traffic workload between 11:00 AM and 8:00 PM, peaking around 62.98% at 7:00 PM. There is no traffic between midnight and 8:00 AM. This information is crucial for staffing and resource management during peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies based on gender and generation improves engagement.
Sushi King's customer base shows a higher affinity among women (126 index) compared to men (78 index). Gen Z (124 index) and Gen Y (103 index) show higher affinity compared to Gen X (50 index). This suggests marketing should target younger, female consumers.