Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Express performance in the United States and how they change over time
See what factors influence Chicken Express performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chicken Express is ahead of most brands
Sample of brands in the same percentile
An analysis of Chicken Express' competitors in the United States
An analysis of Chicken Express' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Express's market performance is at the 56th percentile, indicating an average/above average market standing. This means the brand is ahead of most brands in the Cafe & Restaurants industry in the United States. Performance peers in a similar range include Texas Chicken, TGI Fridays, Brio Italian Grille, and The Hangout.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Chicken Express has an overall customer satisfaction of 68%, a 5.4 percentage point increase year-over-year. Satisfaction varies by state, with Michigan at 71% (down 29.2pp), Texas at 68% (up 6.7pp), Arkansas at 66% (up 0.8pp), and Oklahoma at 64% (down 4.1pp). This indicates generally positive customer sentiment, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Chicken Express is $17.70, a 5.6% decrease year-over-year. By state, Oklahoma has the highest average check at $19.10, followed by Texas at $17.80, and Arkansas at $13.80. The decrease suggests a need to analyze pricing or customer purchasing behavior.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Chicken Express has 215 outlets in Texas, 24 in Oklahoma, 11 in Arkansas, 3 in California, and 1 each in Florida, Michigan, Utah, Illinois and Louisiana. The concentration in Texas highlights its core market, while expansion opportunities exist in other states.
Identifying top competitors helps refine strategies, benchmark performance, and capture market share.
The top competitors for Chicken Express, based on customer cross-visitation, are McDonald's (19.93%), Whataburger (18.49%), Sonic Drive-In (12.81%), Chick-fil-A (9.66%), and Taco Bell (9.04%). This indicates that Chicken Express customers also frequent these fast-food chains.
Traffic workload analysis optimizes staffing, resource allocation, and service efficiency during peak hours.
Chicken Express experiences peak traffic between 10 AM and 8 PM, with the highest workload around 12 PM and 1 PM. Minimal traffic occurs between midnight and 9 AM. This data informs staffing and operational decisions to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Chicken Express's customer base shows a high affinity with women (index 103) and Gen X (index 118), indicating these segments are overrepresented compared to the average consumer. Gen Y (index 83) and Gen Z (index 74) are underrepresented, suggesting opportunities for targeted engagement.