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Managing Partner, Global Business Development
See what factors influence Chicken Express performance in the United States and how they change over time
See what factors influence Chicken Express performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chicken Express' competitors in the United States
An analysis of Chicken Express' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chicken Express is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand strength and customer preference within the Cafe & Restaurants industry in the United States.
Chicken Express is a leading brand with a market performance percentile of 99, indicating it captures a significant share of customer traffic. Performance peers include Silver Diner, L&L Hawaiian Barbecue, NORMS Restaurant and sweetgreen, all positioned within the top 1%.
Customer satisfaction (CSAT) gauges how well Chicken Express meets customer expectations, directly influencing loyalty and brand reputation.
Chicken Express shows an overall CSAT of 67%, a 5 percentage point increase year-over-year. California leads with 93% CSAT, while Michigan lags at 72% with a decrease. The CSAT fluctuated between 62.32 and 71.22 during the period.
Average check reveals customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
The overall average check for Chicken Express is $17.70, a decrease of 8.9% year-over-year. Texas has the highest average check at $18.00, while Arkansas has the lowest at $14.70. The average check varied from $17.42 to $18.36 during the period.
Number of outlets signifies brand reach and market presence, reflecting expansion strategy and potential customer accessibility.
Chicken Express has 212 outlets in Texas, dominating its presence. Oklahoma follows with 18 outlets, Arkansas with 10, and California with 3. Several other states have a single outlet each, indicating limited presence outside Texas.
Identifying top competitors via cross-visitation patterns reveals direct rivals and shared customer base within Cafe & Restaurants sector.
McDonald's (21.32%), Whataburger (19.88%), and Sonic Drive-In (15.32%) are the top competitors based on cross-visitation. Chick-fil-A (10.05%) and Taco Bell (9.61%) also attract Chicken Express customers.
Traffic workload analysis by hour helps optimize staffing, manage resources efficiently, and improve customer service during peak times.
Peak traffic for Chicken Express occurs between 12:00 PM (72.29) and 6:00 PM (60.07 to 65.56). There's minimal activity between midnight and 9:00 AM, with a significant increase starting at 10:00 AM (31.32).
Analyzing consumer segments helps tailor marketing strategies, personalize customer experiences, and optimize product offerings.
Chicken Express sees a high affinity from Men (103) and a slightly lower affinity from Women (97). The affinity index of Gen X (125) is high, while Gen Y (78) and Gen Z (76) are under-indexed.