Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence NORMS Restaurant performance in the United States and how they change over time
See what factors influence NORMS Restaurant performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of NORMS Restaurant' competitors in the United States
An analysis of NORMS Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
NORMS Restaurant is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
NORMS Restaurant's market performance is at the 55th percentile, indicating an average market position. This means the brand is performing on par with several competitors like Landshark Bar & Grill, Costa Vida, The Capital Grille, Friendly's, Kung Fu Tea, and L&L Hawaiian Barbecue.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
NORMS Restaurant has a strong overall customer satisfaction at 87%, a significant 13.4 percentage point increase year-over-year. In California, CSAT is also 87%, with a 13.7 percentage point increase. The CSAT dynamic data shows a fluctuation between 83.74% and 88.71% over the observed period.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring this KPI helps optimize revenue and understand customer value.
The overall average check for NORMS Restaurant is $28.50, a 5.8% increase year-over-year. In California, the average check is $28.70, while in Nevada it's $23.70. The average check dynamic data shows a fluctuation between $24.27 and $29.67 over the observed period.
Outlet count indicates brand reach and growth. Tracking this KPI reveals expansion progress and market penetration within the cafe and restaurant industry.
NORMS Restaurant has 23 outlets in California and 1 outlet in Nevada. This distribution highlights a strong presence in California, with a smaller footprint in Nevada.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to enhance market position and attract more customers.
The top competitors for NORMS Restaurant, based on customer cross-visitation, are McDonald's (15.36%), In-N-Out Burger (13.54%), Denny's (6.77%), Jack in the Box (6.53%), and Starbucks (6.05%). This indicates that a significant portion of NORMS' customers also visit these fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction.
NORMS Restaurant experiences peak traffic workload between 9 AM and 12 PM, with the highest workload at 11 AM (69.99%). Traffic is lowest between 3 AM and 5 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and drives brand affinity.
NORMS Restaurant's customer base shows a higher affinity towards women (94) compared to men (106). Among generations, Gen X is overrepresented (120), while Gen Y (86) and Gen Z (60) are underrepresented, indicating varying levels of engagement across age groups.