Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Friendly's performance in the United States and how they change over time
See what factors influence Friendly's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Friendly's is right in the middle
Sample of brands in the same percentile
An analysis of Friendly's' competitors in the United States
An analysis of Friendly's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Friendly's market performance is at the 55th percentile, indicating an average market position. This means Friendly's captures an average share of customer traffic compared to its competitors. Performance peers in the same percentile range include Bharat Bhavan, Broken Yolk Cafe, Bruster's Real Ice Cream, Mi Cocina, House of Pies Restaurant & Bakery, and Confessions Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Friendly's overall customer satisfaction is 76%, a decrease of 2.4 percentage points year-over-year. Delaware shows the highest CSAT at 93% with a growth of 20.2 percentage points, while New York shows 76% with a decrease of 6.7 percentage points. The CSAT trend shows fluctuations between 73.66% and 80.05% from June to August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Friendly's average check is $22.30, a 2.8% increase year-over-year. New York has the highest average check at $25.20, while New Jersey has an average check of $22.80. The average check fluctuated between $20.51 and $22.86 from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Friendly's has the most outlets in Massachusetts (24), followed by New York (19) and New Jersey (14). States like South Carolina and New Hampshire have only 2 outlets each. This distribution highlights regional strengths and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Friendly's top competitors based on cross-visitation are McDonald's (15.55%), Dunkin' (9.89%), Burger King (7.10%), Wendy's (5.98%), and Chick-fil-A (5.82%). This indicates that customers who visit Friendly's also frequently visit these fast-food chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Friendly's experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM (70.02%). Traffic is minimal during early morning hours (12 AM to 6 AM). This data helps optimize staffing and resource allocation during peak times.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Friendly's customer base shows a higher affinity among women (106 index) compared to men (94 index). Among generations, Gen X shows a high affinity (106 index), while Gen Y is under-indexed (84 index), and Gen Z is slightly under-indexed (97 index).