Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Friendly's performance in the United States and how they change over time
See what factors influence Friendly's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Friendly's' competitors in the United States
An analysis of Friendly's' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Friendly's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Friendly's holds a leading market performance at the 99th percentile in the Cafe & Restaurants industry in the United States. This indicates a strong competitive position. Peers in similar range: Razzoo's Cajun Cafe, Mi Cocina, Bonchon, Chicken Salad Chick, Maple Street Biscuit Company, Founding Farmers.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring it helps identify areas for service and product improvement.
Friendly's overall customer satisfaction (CSAT) is 75%, a slight decrease of 0.1 percentage points year-over-year. Maryland shows the highest CSAT at 85%, followed by Delaware at 83%. New York shows a decrease in CSAT.
Average check reveals how much customers spend per visit, influencing overall revenue. Tracking changes helps optimize pricing and promotions.
The overall average check for Friendly's is $23.2, a 7.3% increase year-over-year. Delaware has the highest average check at $26.6 USD. The average check varied between $22.39 and $24.28 during the observed period.
Identifying key competitors helps refine strategies, understand market dynamics, and capture more market share effectively.
McDonald's (16.46%), Dunkin' (10.78%), Wendy's (7.10%), Burger King (6.99%), and Taco Bell (5.68%) are the top competitors visited by Friendly's customers. This indicates shared customer interest in fast-food and quick-service restaurants.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring messages to specific demographics.
Women show a higher affinity (107) towards Friendly's compared to men (94). Gen X exhibits a strong affinity (108), while Gen Y (84) and Gen Z (95) are under-indexed relative to the average consumer.