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Managing Partner, Global Business Development
See what factors influence Costa Vida performance in the United States and how they change over time
See what factors influence Costa Vida performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Costa Vida' competitors in the United States
An analysis of Costa Vida' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Costa Vida is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
MARKET PERFORMANCE percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Costa Vida holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in the United States. This signifies a strong market presence, with customer foot traffic placing it in the top 1% of brands. Performance peers in the same percentile range include The Capital Grille, Duck Donuts, and Buca di Beppo Italian Restaurant.
Customer satisfaction (CSAT) reflects brand perception, driving loyalty, repurchases, and positive word-of-mouth, impacting long-term revenue.
Costa Vida demonstrates strong customer satisfaction, with an overall CSAT score of 77%, a 10.2 percentage point increase year-over-year. Missouri leads with 95% satisfaction, while Tennessee, Kansas, and Nevada show varied satisfaction levels. The dynamic CSAT data shows an upward trend from May to July 2025.
Average check reflects customer spending habits and menu pricing effectiveness, influencing revenue and profitability per transaction.
Costa Vida's overall average check is $16.8, a 4.3% decrease year-over-year. California and Minnesota have the highest average check at $22.00, while New Mexico stands at $21.80. The average check has fluctuated between $16.18 and $17.24 from May to July 2025.
Identifying competitors and understanding customer cross-visitation helps refine marketing strategies and capture market share.
Costa Vida's customers also frequently visit McDonald's (13.32%), Chick-fil-A (7.57%), Wendy's (7.03%), In-N-Out Burger (6.66%), and Taco Bell (5.38%). These brands represent key competitors for Costa Vida in the cafe and restaurant sector.
Analyzing consumer segments by gender and generation informs targeted marketing, positioning, and product development efforts.
Costa Vida's consumer base shows a high affinity among women (92) and a very high affinity among men (107). Generationally, Gen X shows affinity (108), while Gen Y is relatively less represented (89), and Gen Z is particularly highly represented (127), signaling a skew towards younger consumers.