Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Costa Vida performance in the United States and how they change over time
See what factors influence Costa Vida performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Costa Vida' competitors in the United States
An analysis of Costa Vida' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Costa Vida is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Costa Vida's market performance is at the 55th percentile, indicating an average market position. This means Costa Vida's market share is on par with many competitors. Performance peers in the same percentile range include Taziki's Mediterranean Cafe, Landshark Bar & Grill, and sweetgreen.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Costa Vida's overall CSAT is 79%, up 8.5 percentage points year-over-year, indicating improved customer happiness. Tennessee shows the highest CSAT at 100%, while Minnesota shows 87%. This suggests that customer experience is generally positive, with room for improvement in some locations.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Costa Vida's average check is $17, down 1.8% year-over-year. California has the highest average check at $25, while Arizona's average check is $16.80. The decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and growth. Tracking this KPI reveals expansion progress and market penetration in different regions.
Costa Vida has 51 outlets in Utah, dominating its presence. Idaho has 12 outlets, while Colorado, Texas, Arizona, Washington and Nevada each have a smaller number of locations. This shows a strong regional concentration in Utah with opportunities for expansion in other states.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Costa Vida's top competitors include McDonald's (13.14% cross-visitation), Chick-fil-A (8.64%), Wendy's (6.88%), In-N-Out Burger (6.01%), and Taco Bell (4.76%). This indicates that Costa Vida customers also frequent major fast-food chains, suggesting a need to differentiate and capture more market share.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operational efficiency.
Costa Vida experiences peak traffic between 11 AM and 7 PM, with the highest workload around 6 PM (63.92%). Traffic is minimal before 10 AM and after 9 PM. This data helps optimize staffing levels and manage resources during peak and off-peak hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enables tailored campaigns and product offerings.
Costa Vida's customer base shows a high affinity towards women (94%) and men (105%). Gen X shows an affinity index of 111%, Gen Y shows 89%, and Gen Z shows 137%. This suggests that Gen Z is overrepresented among Costa Vida's customers, while Gen Y is underrepresented.