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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Newk's Eatery performance in the United States and how they change over time
See what factors influence Newk's Eatery performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Newk's Eatery' competitors in the United States
An analysis of Newk's Eatery' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Newk's Eatery is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference in the industry.
Newk's Eatery's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This means Newk's Eatery captures a significant share of customer traffic compared to its peers. Performance peers in a similar range include Boucherie, Peter Piper Pizza, Nando's PERi-PERi, Twistee Treat, Pappasito's Cantina, and honeygrow.
Customer satisfaction reflects brand perception, influencing loyalty, repurchase rates, and positive word-of-mouth, directly impacting revenue.
Newk's Eatery demonstrates strong customer satisfaction with an overall CSAT of 85%, a significant increase of 10.2 percentage points year-over-year. Maryland and Colorado show the highest CSAT at 94%, while Georgia, Tennessee, and Texas also have high satisfaction. This indicates a generally positive customer experience across various states.
Average check indicates customer spending per visit, crucial for revenue management and understanding pricing effectiveness and customer purchasing behavior.
The average check for Newk's Eatery is $18.2, reflecting a 1.8% increase year-over-year. Georgia has the highest average check at $19.8, while Mississippi follows at $19.5. This suggests customers are spending slightly more per visit compared to the previous year.
Competitor analysis identifies key rivals, informing strategies to enhance market share, differentiate offerings, and capitalize on competitive advantages.
The top competitors for Newk's Eatery, based on customer cross-visitation, are McDonald's (11.51%), Chick-fil-A (11.17%), Sonic Drive-In (6.55%), Taco Bell (6.32%), and Whataburger (6.32%). This indicates that customers who visit Newk's Eatery also frequent these fast-food chains, reflecting shared customer preferences and potential market overlap.
Understanding consumer segments allows targeted marketing, tailored messaging, and optimized product offerings, increasing engagement and brand relevance.
Newk's Eatery's customer base shows a higher affinity among women (125%) compared to men (77%). Regarding generations, Gen X shows a high affinity (140%), while Gen Y (76%) and Gen Z (40%) are under-indexed. This suggests that Newk's Eatery is particularly popular among Gen X women.