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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Newk's Eatery performance in the United States and how they change over time
See what factors influence Newk's Eatery performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Newk's Eatery' competitors in the United States
An analysis of Newk's Eatery' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Newk's Eatery is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Newk's Eatery's market performance is at the 53rd percentile, indicating an average market standing. This means Newk's Eatery captures an average share of customer traffic compared to its competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include matchbox, Swig, Jeremiah's Italian Ice, Potbelly, Delbar Middle Eastern, and Papa Gino's.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Newk's Eatery boasts an 86% overall customer satisfaction, a 10.5 percentage point increase year-over-year. Maryland leads with 95% CSAT, while Colorado shows a decrease to 90%. This indicates strong positive customer experiences overall, with regional variations needing attention.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
Newk's Eatery's average check is $18.10, up 1.9% year-over-year. Oklahoma has the highest average check at $20.80. This suggests customers are spending slightly more per visit, contributing to increased revenue.
Outlet count indicates brand reach and market presence, influencing accessibility and growth potential.
Newk's Eatery has the most outlets in Mississippi (20), followed by Texas (16) and Georgia (14). This distribution highlights key markets for Newk's Eatery, with Mississippi representing its strongest presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Newk's Eatery's top competitors based on cross-visitation are Chick-fil-A (10.09%), McDonald's (10.09%), Sonic Drive-In (6.12%), Waffle House (5.50%), and Popeyes Louisiana Kitchen (5.35%). This indicates that customers who visit Newk's Eatery also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Newk's Eatery experiences peak traffic between 12 PM and 1 PM (76.99%), with significant workload from 11 AM to 2 PM. Traffic is minimal before 8 AM and after 9 PM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Newk's Eatery's customer base shows a high affinity towards women (index 125) and Gen X (index 128), indicating these segments are overrepresented among its customers. Gen Y (index 80) and Gen Z (index 61) are underrepresented, suggesting opportunities for targeted marketing to increase their engagement.