Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Potbelly performance in the United States and how they change over time
See what factors influence Potbelly performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Potbelly' competitors in the United States
An analysis of Potbelly' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Potbelly is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Potbelly's Market Performance is at the 99th percentile, indicating a leading position. This means Potbelly captures a significantly higher share of foot traffic compared to most competitors in the Cafe & Restaurants industry in the United States. Peers within a similar range include Kumori Sushi & Teppanyaki, Gloria's Latin Cuisine, Swig, Porto's Bakery and Cafe, Eat'n Park, and Cupbop - Korean BBQ in a Cup.
Customer Satisfaction measures how happy customers are, impacting loyalty and brand reputation. Higher satisfaction often leads to repeat business.
Potbelly's overall customer satisfaction (CSAT) is 62%, a 3.1 percentage point increase year-over-year. Missouri shows the highest CSAT at 86% with significant growth, while Mississippi has the lowest at 75% with a substantial decrease. A positive trend indicates improved service or product quality.
Average Check reflects customer spending per visit, vital for revenue and profitability analysis. Monitoring this KPI helps optimize pricing strategies.
Potbelly's overall average check is $16.80, a 4.1% decrease year-over-year. Virginia has the highest average check at $20.30. The decrease suggests potential shifts in menu choices or pricing impacts customer spend.
Outlet count indicates brand reach and expansion. Tracking this KPI shows growth or contraction in different geographic areas.
Potbelly has 113 outlets in Illinois, making it the state with the highest concentration. Texas follows with 64 outlets. Outlet distribution highlights key markets and expansion strategies.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation reveals competitive dynamics.
McDonald's is Potbelly's top competitor with a cross-visitation rate of 11.13%. Starbucks follows at 7.25%. This indicates a significant overlap of customers between these brands and Potbelly.
Traffic Workload shows peak hours, enabling optimized staffing and resource allocation to enhance customer experience.
Potbelly experiences peak traffic between 10 AM and 6 PM, with the highest workload around 12 PM (69.26%). These insights help optimize staffing levels and manage resources during busy periods.
Consumer segmentation allows targeted marketing based on demographics, improving engagement and ROI.
Women (84%) and Gen Z (113%) over-indexed, indicating a high affinity for Potbelly compared to the average consumer. Gen X (92%) under-indexed, suggesting lower-than-average affinity or representation within Potbelly's customer base. Affinity Index is not a percentage of users.