Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Potbelly performance in the United States and how they change over time
See what factors influence Potbelly performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Potbelly' competitors in the United States
An analysis of Potbelly' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Potbelly is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Potbelly's market performance is at the 53rd percentile, indicating an average market position. This suggests moderate competitive strength. Performance peers in the same percentile range include Gloria's Latin Cuisine, Wunsche Bros. Cafe & Saloon, Bareburger, Jeremiah's Italian Ice, True Texas BBQ, and Doggi's Arepa Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Potbelly's overall CSAT is 62%, a slight decrease year-over-year. Florida shows the highest CSAT at 89%, while Mississippi has 87%. Arizona, Missouri and Washington show CSAT of 79%, 74% and 72% respectively. The trend shows CSAT fluctuating between 61.50% and 63.17% during the reporting period.
Average check reveals spending per customer, crucial for revenue forecasting and profitability analysis.
Potbelly's overall average check is $16.20, a 7.9% decrease year-over-year. Virginia has the highest average check at $18.90, followed by Ohio ($18.10), Texas ($17.50), Kentucky ($17.30), and Indiana ($16.90). The average check fluctuated between $15.55 and $16.77 during the reporting period.
Outlet count indicates brand reach and expansion, influencing market share and accessibility.
Potbelly has 115 outlets in Illinois, the most of any state. Texas has 65 outlets, followed by Michigan (30), Virginia (27), and Maryland (27). Minnesota has 22 outlets, Ohio has 21, District of Columbia has 18, and Florida and Wisconsin each have 14 outlets.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
Potbelly's top competitors based on cross-visitation are McDonald's (10.65%), Starbucks (6.66%), Chipotle Mexican Grill (5.11%), Taco Bell (4.44%), and Chick-fil-A (4.11%). This indicates that customers who visit Potbelly also frequently visit these fast-food and cafe chains.
Traffic workload by hour optimizes staffing and resource allocation, enhancing operational efficiency.
Potbelly experiences peak traffic workload between 10 AM and 7 PM, with the highest traffic around 12 PM (67.91%). Traffic is minimal between midnight and 6 AM. This data helps optimize staffing levels throughout the day.
Consumer segment analysis informs targeted marketing, tailoring strategies to specific demographics.
Women show a slightly lower affinity (91) compared to the average consumer, while men show a higher affinity (109). Gen X shows lower affinity (83), while Gen Y (115) and Gen Z (114) show higher affinity. This suggests targeted marketing towards men and younger generations may be effective.