Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nando's performance in the New Zealand and how they change over time
See what factors influence Nando's performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Nando's' competitors in the New Zealand
An analysis of Nando's' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nando's in New Zealand is in the top 1% of brands, indicating a leading market position. This suggests strong customer preference and a competitive edge. Performance peers in similar percentile ranges include The Gateau House, My Fried Chicken, Sal's Authentic NY Pizza, Rosie's Red-Hot Cantina, Fergburger, and 中国兰州老白家牛肉面总店No.1 Beef Ramen.
Customer Satisfaction (CSAT) measures how happy customers are with a brand, impacting loyalty and future sales.
Nando's overall CSAT in New Zealand is 69%, a 16.7 percentage point increase year-over-year, indicating improved customer happiness. Canterbury has the highest CSAT at 85% with a growth of 37.9 percentage points, while Waikato has the lowest at 50% with a decrease of 3 percentage points.
Average Check reveals how much customers spend per visit, influencing revenue and profitability strategies.
The overall average check for Nando's in New Zealand is 36 NZD, a 6% decrease year-over-year. Wellington has the highest average check at 40.4 NZD, while Bay of Plenty has the lowest at 28.6 NZD.
Number of outlets reflects a brand's reach and presence, affecting market penetration and accessibility.
Nando's has the most outlets in Auckland (10), followed by Wellington (3). Canterbury, Bay of Plenty and Waikato each have 2 outlets, indicating a concentrated presence in Auckland.
Identifying competitors helps understand market dynamics and develop strategies to gain an advantage.
The top 5 competitors of Nando's in New Zealand, based on cross-visitation, are McDonald's (22.42%), KFC (10.68%), BurgerFuel (8.18%), Pizza Club (7.12%), and Domino's Pizza (6.41%). This indicates that customers who visit Nando's also frequently visit these fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours.
Nando's experiences peak traffic workload between 12 PM and 6 PM, with the highest workload at 1 PM (59.20%). Traffic is minimal between 10 PM and 9 AM, indicating nighttime closures and low morning traffic.
Understanding consumer segments allows for targeted marketing, improving engagement and brand relevance.
Nando's customer base shows a higher affinity towards women (92%), relative to the average. Gen X demonstrates very high affinity (278%), suggesting a significant overrepresentation of this segment. Gen Y (49%) and Gen Z (84%) are under-indexed.
Cafés & Restaurants