Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nando's performance in the Malaysia and how they change over time
See what factors influence Nando's performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nando's' competitors in the Malaysia
An analysis of Nando's' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength and customer preference in its industry.
Nando's market performance in Malaysia is leading (99th percentile), meaning it attracts significantly more foot traffic than most competitors. Peers in the same range (99th percentile) include: Pop Meals, Haidilao Hot Pot, NakNak 낙낙, Ayam Gepuk Pak Gembus, A&W and Luckypot.
CSAT reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Nando's boasts a high customer satisfaction (CSAT) score of 92% in Malaysia, a 15.4 percentage point increase year-over-year. Kuala Lumpur leads with 93% (+25.5pp), followed by Perak 92% (+12.8pp), Selangor 91% (+5.9pp), Malacca 90% (+35pp) and Negeri Sembilan 88% (+25.3pp), showing strong positive trends across key states.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and perceived value. It drives revenue and profitability.
Nando's average check in Malaysia is 58.3 MYR, a 22.1% increase year-over-year. Negeri Sembilan shows the highest average check at 94.2 MYR, while Selangor has the lowest at 53.1 MYR. This suggests varying customer spending habits across different regions.
Outlet count shows brand reach, market presence and potential revenue. Expansion indicates growth, while closures signal challenges.
Nando's has a substantial presence in Malaysia, with 25 outlets in Selangor and 23 in Kuala Lumpur. Other states include Penang (5), Johor (4), Sarawak (4), Malacca (3), Negeri Sembilan (2), Perak (2), Kelantan (1), and Pahang (1), showing a concentrated presence in central regions.
Competitor analysis reveals market dynamics and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Nando's customers in Malaysia also frequently visit Snowflake (12.28%), Calia (11.76%), Café Kitsuné (10.63%), Shuyi (9.72%), and Boys Don't Fry (9.65%). These brands represent key competitors for Nando's.
Traffic workload analysis optimizes staffing, promotions, and resource allocation by revealing peak and off-peak hours of customer activity.
Nando's in Malaysia experiences peak traffic between 10 AM and 9 PM, with the highest workload around 7 PM (60.18%). Traffic is minimal between midnight and 9 AM, informing operational adjustments.
Consumer segment analysis informs targeted marketing and positioning, enhancing engagement and brand resonance with key demographics.
Nando's in Malaysia shows women (affinity index 107) are overrepresented compared to men (affinity index 94). Gen Y (affinity index 110) is overrepresented compared to Gen X (affinity index 84) and Gen Z (affinity index 93).