Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nando's performance in the Malaysia and how they change over time
See what factors influence Nando's performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nando's' competitors in the Malaysia
An analysis of Nando's' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nando's is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nando's market performance in Malaysia is at the 77th percentile, indicating an average/above average market standing. This means Nando's captures more foot traffic than 77% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Marrybrown, Pop Meals, DÔME, and Secret Recipe.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Nando's in Malaysia boasts a 93% customer satisfaction rate, a significant 11.9 percentage point increase year-over-year. This high CSAT indicates strong customer loyalty and positive brand perception. Kuala Lumpur shows the highest CSAT at 93%, with Sarawak showing the largest growth at 37.6pp.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Nando's in Malaysia varies by state, with Perak leading at 68.8 MYR. Overall average check data is not available for comparison. The average check dynamic data shows a fluctuation between 50.11 MYR and 57.54 MYR during the reporting period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Nando's has a significant presence in Malaysia, with 26 outlets in Selangor and 23 in Kuala Lumpur. This distribution highlights key markets for Nando's, with Selangor having the highest concentration of outlets. Johor and Penang each have 5 outlets.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for Nando's in Malaysia, based on cross-visitation, are Snowflake (15.21%), Calia (14.47%), Café Kitsuné (13.08%), Shuyi (11.97%), and Boys Don't Fry (11.87%). This indicates that customers who visit Nando's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Nando's in Malaysia experiences peak traffic workload between 10 AM and 9 PM, with the highest activity around 7 PM (61.42). There is minimal traffic before 9 AM and after 10 PM, indicating the core operating hours for Nando's restaurants.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Nando's in Malaysia shows a high affinity with women (112 index) and Gen Y (109 index). This suggests that Nando's is more popular among these segments compared to the average consumer. Gen X has an index of 98, and Gen Z has an index of 92, indicating they are slightly under-indexed.