Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Jollibee performance in the Malaysia and how they change over time
See what factors influence Jollibee performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of Jollibee' competitors in the Malaysia
An analysis of Jollibee' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Jollibee in Malaysia holds the 99th percentile, indicating a leading market position. This signifies a strong brand presence and high customer preference compared to its peers in the Cafe & Restaurants industry. Performance peers in a similar range include: 探鱼烤鱼 - TANYU, Madam Kwan's, Mee Hiris China Muslim, Shin Zushi, Gula Cakery, Burger King.
CSAT indicates how well a brand meets customer expectations, directly impacting loyalty and repurchase rates, critical for sustained growth.
Jollibee's overall customer satisfaction (CSAT) in Malaysia is 82%, a significant increase of 22.9 percentage points year-over-year. Selangor shows the highest CSAT at 87%, while Malacca has the lowest at 62%. This demonstrates a generally positive customer experience with room for improvement in specific regions.
Average Check reflects customer spending per visit, vital for revenue analysis and pricing strategy optimization to boost profitability.
The average check for Jollibee in Malaysia is 39 MYR, a 6.7% increase year-over-year. Johor has the highest average check at 43 MYR, while Selangor has the lowest at 37.3 MYR. This indicates variations in spending habits across different states.
Outlet count reflects brand reach and accessibility, crucial for market penetration and serving a wider customer base effectively.
Jollibee has 7 outlets each in Selangor and Kuala Lumpur, 4 in Johor, and 1 each in Malacca and Sabah. The distribution of outlets indicates a concentrated presence in Selangor and Kuala Lumpur, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance competitive advantage and market share.
Customers of Jollibee in Malaysia also frequently visit KFC (6.70%), McDonald's (5.62%), Jollibee Wangsa Walk (5.18%), ZUS Coffee (4.54%), and The Coffee Bean & Tea Leaf (3.46%). KFC and McDonald's show as main competitors.
Understanding traffic patterns helps optimize staffing, inventory, and marketing efforts to meet demand and maximize sales efficiency.
Jollibee in Malaysia experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (64.38). Traffic is significantly lower during the early morning hours. This indicates the need for optimized resource allocation during peak hours.
Segment analysis enables targeted marketing, tailoring products and messaging to resonate with specific demographics and enhance engagement.
Women have a high affinity (106) for Jollibee compared to men (95). Gen Y demonstrates an affinity (105), while Gen X is under-indexed (70). This suggests focused marketing efforts for Gen X, and ongoing engagement with Gen Y and female customers.