Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Moe's Original BBQ performance in the United States and how they change over time
See what factors influence Moe's Original BBQ performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Moe's Original BBQ is in the lower 42% of brands
Sample of brands in the same percentile
An analysis of Moe's Original BBQ' competitors in the United States
An analysis of Moe's Original BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Moe's Original BBQ is in the lower 42% percentile, indicating a below average market performance. This suggests a lagging market standing relative to competitors like Brasão Brazilian Steakhouse, Hamburger Mary's, Puerto Plata Seafood On The Water, Amor Loco, Incredible Pizza, and CRISP & GREEN, who share a similar percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Moe's Original BBQ shows an overall CSAT of 82%, a 3.5 percentage point increase year-over-year. Satisfaction varies by state, with Georgia showing the highest CSAT (92%) but a decrease, and Alabama showing an increase. Recent CSAT trended from 84.17% to 82.69%.
Average check reveals spending habits, reflecting menu pricing effectiveness and customer willingness to spend.
The overall average check for Moe's Original BBQ is $21.80, a 7% increase year-over-year. Colorado has the highest average check ($34.10), while Florida has a lower average check ($20.50). Recent average check trended from $21.96 to $17.45.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Moe's Original BBQ has the most outlets in Alabama (17). Colorado and South Carolina each have 4 outlets. Maine, Florida, North Carolina, and Georgia each have 2 outlets. Mississippi, Kansas, and Louisiana each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Moe's Original BBQ, based on cross-visitation, are McDonald's (7.5%), Chick-fil-A (7.25%), Wendy's (4.5%), Whataburger (3.5%), and Waffle House (3.5%). This indicates customers of Moe's Original BBQ also frequent these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Moe's Original BBQ experiences peak traffic workload between 11 AM and 7 PM, with the highest workload at 12 PM (61.71). Traffic is minimal between midnight and 10 AM, suggesting a need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with key demographics.
Women show an affinity index of 81, while men show an affinity index of 118. Gen X shows an affinity index of 129, Gen Y shows an affinity index of 76, and Gen Z shows an affinity index of 70. Men and Gen X are overrepresented among Moe's Original BBQ customers.