Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MilkShake Factory performance in the United States and how they change over time
See what factors influence MilkShake Factory performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
MilkShake Factory is in the top 1% of brands
Sample of brands in the same percentile
An analysis of MilkShake Factory' competitors in the United States
An analysis of MilkShake Factory' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
MilkShake Factory's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry within the United States. This high percentile suggests a strong market presence and customer preference compared to its peers. Performance peers in the same percentile range include Baddies Burger House, Kerbey Lane Cafe, Gangnam Korean BBQ, El Antojo, Sodiê Doces, and Pure Vegan Cafe.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, directly impacting brand reputation, retention, and revenue. High CSAT indicates success.
Overall customer satisfaction for MilkShake Factory is at 91%, a decrease of 1.8 percentage points year-over-year. CSAT varies by state, with Michigan showing the highest satisfaction at 95% (down 1.7pp) and Utah the lowest at 66% (down 28.5pp). Pennsylvania shows a notable increase of 6.9pp to 91%. Recent monthly CSAT fluctuated between 90.43% and 92.28%.
Outlet count indicates brand reach and expansion strategy. Growth in outlets signifies increasing market presence and accessibility to customers.
MilkShake Factory has a total of 17 outlets. Pennsylvania has the highest number of outlets with 10. Florida has 2 outlets, while North Carolina, Texas, Colorado, Michigan and Utah each have 1 outlet. This distribution reflects current market focus.
Identifying top competitors helps refine strategies. Analyzing customer overlap reveals key players and opportunities for competitive advantage.
The top competitors for MilkShake Factory, based on customer cross-visitation, are McDonald's (6.31%), Chick-fil-A (4.98%), Texas Roadhouse (4.65%), Chipotle Mexican Grill (4.32%), and Taco Bell (3.99%). This suggests that customers who visit MilkShake Factory also frequent these fast-food and casual dining establishments.
Traffic workload analysis reveals peak hours, aiding in staffing and resource allocation to optimize customer experience and operational efficiency.
MilkShake Factory experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest traffic around 7:00 PM (61.43%). Traffic is minimal or nonexistent during the early morning hours (12:00 AM to 10:00 AM). This data can inform staffing and operational decisions.
Understanding consumer demographics enables targeted campaigns. Gender and generation insights tailor messaging, enhancing marketing effectiveness.
The consumer base of MilkShake Factory shows high affinity towards women, with an index of 99, and men, with an index of 101. Among generations, Gen Y shows the highest affinity (110), followed by Gen Z (108), and Gen X (93). This indicates that the brand is particularly popular with Gen Y and Gen Z consumers.