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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mochomos performance in the Mexico and how they change over time
See what factors influence Mochomos performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mochomos' competitors in the Mexico
An analysis of Mochomos' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mochomos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mochomos is a leading brand with a 99th percentile market performance. This shows a strong market standing relative to peers like Pizza Hut, Little Caesars Pizza and Tim Hortons, all in the same top percentile.
CSAT indicates customer happiness. Tracking its trend helps understand if the brand meets or exceeds customer expectations, influencing loyalty and advocacy.
Mochomos boasts high customer satisfaction at 96%, though it experienced a slight year-over-year decrease of 1 percentage point. Satisfaction varies by state, with Puebla experiencing a minor dip.
Average check reflects customer spending per visit. Monitoring it helps assess pricing strategy effectiveness and customer perceived value relative to the cost.
Mochomos' average check is 1K MXN, showing a slight decrease of 0.7% year-over-year. Coahuila has the highest average check, while other states maintain around the same average.
Outlet count indicates brand reach and growth. Tracking its changes reflects expansion strategy and market penetration success in capturing new customers.
Mochomos has varying numbers of outlets across Mexican states, with Baja California, Coahuila, and Sonora leading with 2 each. Other states have a single outlet, reflecting strategic distribution.
Competitor analysis identifies key rivals and customer preferences. This insights inform strategies to differentiate, gain market share, and understand the consumers choice.
Mochomos' customers also frequently visit Starbucks, McDonald's, and Carl's Jr., indicating these brands are key competitors in capturing a similar consumer base. Little Caesars and Toks are also frequently visited.
Traffic workload by hours helps optimize staffing and operations. Understanding peak and off-peak times enables efficient resource allocation and better customer experience.
Mochomos experiences peak traffic workload between 12 PM and 10 PM, with highest activity between 3 PM and 7 PM. Activity is minimal during early morning hours, reflecting dining patterns.
Consumer segments analysis by Gender and Generation allows for tailored marketing strategies and positioning, maximizing engagement and brand affinity in different segments.
Women show high affinity to Mochomos (index 116) compared to men (index 88). Gen Z also displays a high affinity (index 128), followed by Gen Y (index 103) and Gen X (index 88), with Gen X being the least affine.