Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mellow Mushroom performance in the United States and how they change over time
See what factors influence Mellow Mushroom performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Mellow Mushroom is ahead of most brands
Sample of brands in the same percentile
An analysis of Mellow Mushroom' competitors in the United States
An analysis of Mellow Mushroom' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Mellow Mushroom's market performance is at the 65th percentile, indicating an average/above average market standing. This means Mellow Mushroom performs better than 65% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Fazoli's, Bulla Gastrobar, Saltgrass Steak House, CVI.CHE 105, Ford's Garage, and Playa Bowls.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Mellow Mushroom's top competitors based on customer cross-visitation are McDonald's (10.22%), Chick-fil-A (8.92%), Starbucks (4.35%), Taco Bell (4.35%), and Wendy's (4.14%). This indicates that customers who visit Mellow Mushroom also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Mellow Mushroom experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 63.61% at 6 PM. Traffic is minimal between midnight and 10 AM, suggesting a need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Mellow Mushroom's customer base shows a higher affinity towards women (93) and men (107). Gen X is overrepresented (133), while Gen Y (83) and Gen Z (75) are underrepresented. This suggests that Mellow Mushroom appeals more to Gen X compared to younger generations.