Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mellow Mushroom performance in the United States and how they change over time
See what factors influence Mellow Mushroom performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mellow Mushroom' competitors in the United States
An analysis of Mellow Mushroom' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mellow Mushroom is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Mellow Mushroom holds a leading market performance with a percentile of 99 in the United States' Cafe & Restaurants industry. This high percentile indicates that Mellow Mushroom captures a significant portion of customer traffic compared to its competitors. Peers such as Checkers, Talkin'Tacos, Cold Stone Creamery, Mister O1 Pizza, Bob Evans and Kona Grill also occupy the same high-performance tier.
CSAT reflects customer happiness, influencing loyalty and brand image. Tracking CSAT helps identify areas for service improvement.
Mellow Mushroom boasts an overall customer satisfaction (CSAT) of 85%, a 4.7 percentage point increase year-over-year. Virginia leads with 94% satisfaction, followed by Florida (87%) and Tennessee (86%). Arkansas saw a decrease in CSAT, indicating a potential area for focused improvement efforts to understand and address customer concerns effectively.
Average check reflects spending per customer, vital for revenue insights. Monitoring average check helps optimize pricing and promotions.
The average check for Mellow Mushroom is $26.4, up 1.5% year-over-year. Florida has the highest average check at $31.00. The average check saw a spike in July 2025 reaching $29.11 indicating potential seasonal or promotional impact.
Outlet count indicates brand reach and market presence. Tracking outlets helps assess expansion and regional importance.
Mellow Mushroom has 46 outlets in Georgia, representing the largest concentration. Florida follows with 23 outlets. The distribution of outlets highlights key markets and informs potential expansion strategies in other states to increase brand visibility and market share.
Identifying competitors highlights market rivals. Tracking cross-visitation informs strategies for customer retention and acquisition.
McDonald's (10.30%) and Chick-fil-A (8.09%) are the top competitors based on cross-visitation. Wendy's (4.47%), Cracker Barrel Old Country Store (4.38%), and Taco Bell (4.34%) also attract Mellow Mushroom's customers. Understanding these competitive overlaps helps refine marketing and customer engagement.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. Understanding peak hours ensures customer needs are met.
Mellow Mushroom experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest activity at 6:00 PM (66.95%) and 1:00 PM (43.81%). Traffic is minimal between midnight and 10:00 AM. Strategic staffing during peak hours can enhance customer service.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Women have a high affinity (97) compared to the average consumer. Gen X shows the highest affinity (120), while Gen Y (89) and Gen Z (80) are under-indexed. This suggests marketing could be tailored towards women and Gen X consumers.