Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mellow Mushroom performance in the United States and how they change over time
See what factors influence Mellow Mushroom performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mellow Mushroom is ahead of most brands
Sample of brands in the same percentile
An analysis of Mellow Mushroom' competitors in the United States
An analysis of Mellow Mushroom' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mellow Mushroom's market performance is at the 65th percentile, indicating an average/above average market standing. This means Mellow Mushroom performs better than 65% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Tom's Watch Bar, Charleys Cheesesteaks, JOEY, McAlister's Deli, Yard House, and Einstein Bros. Bagels.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Mellow Mushroom's overall customer satisfaction is 85%, up 2.8 percentage points year-over-year. Virginia shows the highest satisfaction at 93%, while Alabama has a lower satisfaction at 85% with a decrease of 2.9 percentage points. The CSAT trend shows a slight decrease from June to August 2025.
Average check indicates customer spending per visit, crucial for revenue forecasting and profitability analysis.
The overall average check for Mellow Mushroom is $27.1, a 4.9% increase year-over-year. Florida has the highest average check at $31.5, while South Carolina and Texas both have an average check of $26.6. The average check trend shows a peak in July 2025.
Outlet count reflects brand reach and expansion, indicating market penetration and growth potential.
Mellow Mushroom has the most outlets in Georgia (46), followed by Florida (23) and North Carolina (20). Other states with Mellow Mushroom locations include South Carolina (14), Alabama (13), Virginia (12), Tennessee (11), Kentucky (5), Texas (5), and Arizona (4).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Mellow Mushroom, based on cross-visitation, are McDonald's (10.72%), Chick-fil-A (8.39%), Taco Bell (4.04%), Starbucks (3.98%), and Wendy's (3.96%). This indicates that customers who visit Mellow Mushroom also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Mellow Mushroom experiences peak traffic workload between 11 AM and 10 PM, with the highest traffic around 6 PM (66.23%) and 5 PM (58.18%). Traffic is minimal between midnight and 10 AM, suggesting a need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women show a high affinity (97) and Men show a high affinity (103). Gen X shows a very high affinity (126), while Gen Y (85) and Gen Z (81) are under-indexed, suggesting a need for targeted strategies to engage younger demographics.