Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Marie Callender's performance in the United States and how they change over time
See what factors influence Marie Callender's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Marie Callender's is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of Marie Callender's' competitors in the United States
An analysis of Marie Callender's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marie Callender's market performance is at the 38th percentile, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include Olive Tree by Chef Yousef, Danna's BBQ and Burger Shop, Blackjack Pizza & Salads, Rocky Rococo Pizza and Pasta, La Luna and Oberweis Ice Cream and Dairy Store.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
Marie Callender's overall CSAT is 80%, a 3.1 percentage point increase year-over-year, indicating improved customer happiness. Idaho shows the highest CSAT at 92%, while Utah has the lowest at 48% with a significant decrease. The CSAT trend shows slight fluctuations between 79.07% and 81.28% during the observed period.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
Marie Callender's average check is $26.30, a 9.2% increase year-over-year, suggesting customers are spending more per visit. California has the highest average check at $27.70, while Nevada's is $18. The average check trend shows an increase from $23.63 to $32.94 during the observed period.
Outlet count indicates brand reach and market presence. Growth reflects expansion, while decline signals contraction, impacting market share and accessibility.
Marie Callender's has 19 outlets in California, 2 in Nevada, and 1 each in Idaho and Utah. The distribution highlights a strong presence in California, with limited reach in other states. There is no growth data available.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs strategies to attract and retain customers effectively.
Marie Callender's top competitors based on customer cross-visitation are McDonald's (12.5%), In-N-Out Burger (10.23%), Del Taco (6.06%), Starbucks (6.06%), and Denny's (5.68%). This indicates a significant overlap with fast-food chains and coffee shops.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Marie Callender's experiences peak traffic between 11 AM and 6 PM, with the highest workload around noon (64.45%) and 1 PM (64.07%). Traffic is minimal before 8 AM and after 9 PM, indicating operational hours should focus on the late morning to evening period.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific demographics.
Marie Callender's customer base shows a slight over-representation of women (affinity index 101) and a slight under-representation of men (affinity index 99). Gen X (86), Gen Y (87), and Gen Z (68) are all under-indexed, with Gen Z showing the lowest affinity.