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See what factors influence Oberweis Ice Cream and Dairy Store performance in the United States and how they change over time
See what factors influence Oberweis Ice Cream and Dairy Store performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oberweis Ice Cream and Dairy Store' competitors in the United States
An analysis of Oberweis Ice Cream and Dairy Store' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oberweis Ice Cream and Dairy Store is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oberweis Ice Cream and Dairy Store is a leading brand with a market performance percentile of 99, placing it in the top 1%. This high percentile indicates a strong market presence relative to competitors. Performance peers in the same range (99th percentile) include Taqueria, Dagg Thai, Tully's Good Times, K-Pop Ramen, Sara’s Kebab House and Now Phở.
Customer Satisfaction (CSAT) measures how well a company's products or services meet customer expectations, impacting loyalty and revenue.
Oberweis Ice Cream and Dairy Store demonstrates strong customer satisfaction with an overall CSAT of 77%, a 4.6 percentage point increase year-over-year. CSAT varies by state, with Illinois at 78% (up 7.2pp) and Michigan at 67% (down 14.7pp), showing regional differences in customer sentiment. Recent CSAT trend was volatile within a period.
Number of outlets indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation.
Oberweis Ice Cream and Dairy Store has a total of 39 outlets. The majority (31) are located in Illinois, with a smaller presence in Missouri (5), Michigan (2), and Indiana (1), indicating a strong regional concentration in Illinois.
Competitor analysis identifies key players attracting the same customers, informing competitive strategies and market positioning.
McDonald's (13.78%), Starbucks (10.46%), Dunkin' (9.69%), Portillo's (7.40%), and Culver's (6.12%) are top competitors of Oberweis, based on cross-visitation data. This indicates that customers who visit Oberweis also frequent these establishments, thus Oberweis should compare its products, service and prices with those brands.
Understanding peak traffic hours enables efficient staffing and resource allocation, improving customer experience and operational efficiency.
Traffic workload for Oberweis Ice Cream and Dairy Store varies throughout the day, peaking between 18:00 and 20:00, with 68.45% and 68.26% of the traffic workload. The lowest workload is between 0:00 and 9:00. Thus, the company should consider operational adjustments to match the peak hours.
Consumer segments show audience demographics and preferences, enabling personalized marketing and tailored product offerings.
Oberweis Ice Cream and Dairy Store has a higher affinity among women (79%, delta -21.13) and men (119%, delta 19.49). Among generations, the brand has a higher affinity with Gen Y (112%, delta 12.48), but lower for Gen Z (51%, delta -49.05). It is vital to consider this segmentation for personalized marketing.