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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Original Pancake House performance in the United States and how they change over time
See what factors influence The Original Pancake House performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Original Pancake House is ahead of most brands
Sample of brands in the same percentile
An analysis of The Original Pancake House' competitors in the United States
An analysis of The Original Pancake House' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Original Pancake House's market performance is at the 68th percentile, indicating an average/above average market standing. This means the brand performs better than 67% of its peers in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include Mister O1 Pizza, Torchy's Tacos, Sonny's BBQ, Rreal Tacos, Braum's Ice Cream & Dairy Store, and White Castle.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for The Original Pancake House, based on cross-visitation, are McDonald's (8.01%), Starbucks (4.26%), Chick-fil-A (4.21%), Taco Bell (3.07%), and Texas Roadhouse (2.74%). This indicates that customers who visit The Original Pancake House also frequently visit these fast-food and casual dining chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation.
The Original Pancake House experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (58.78%). Traffic is minimal between 8 PM and 6 AM. This data suggests the brand is primarily a breakfast and brunch destination.
Consumer segments highlight key demographics, enabling targeted marketing and product development.
Women show a high affinity (104 index) for The Original Pancake House, while men are slightly under-indexed (96 index). Gen X is overrepresented (107 index), while Gen Y (91 index) and Gen Z (84 index) are underrepresented. This suggests the brand resonates more strongly with women and Gen X consumers.