Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Krispy Kreme performance in the Mexico and how they change over time
See what factors influence Krispy Kreme performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Mexico
An analysis of Krispy Kreme' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength, reflecting customer preference within the Cafe & Restaurants industry in Mexico.
Krispy Kreme holds a leading market performance position in Mexico with a percentile of 99, placing it in the top 1% of brands. Peers like Habaneros, Taqueria La Mexicana, EL CORAZÓN DEL MAR, Trattoria La Pasta Montejo, Nicoletta, and Tierra Garat share a similar high percentile, indicating strong competition at the top.
Customer satisfaction (CSAT) indicates brand loyalty, driving repeat business and positive word-of-mouth, crucial for sustainable growth.
Krispy Kreme's overall CSAT in Mexico is 53%, a decrease of 7.6 percentage points year-over-year. Satisfaction varies by state, with Veracruz showing the highest CSAT at 77% and Nuevo León with biggest growth of 10.4pp. Puebla experienced a notable decrease of 12.5 percentage points.
Average check reflects customer spending habits, influencing revenue and profitability. Analyzing average check is vital for pricing strategies.
The overall average check for Krispy Kreme in Mexico is 177.7 MXN, a 4.2% increase year-over-year. The State of Mexico has the highest average check at 203.5 MXN. While average check is up overall, there was no growth in average check by location.
Outlet count indicates market reach, signifying brand accessibility and growth potential within the Cafe & Restaurants sector.
Krispy Kreme has 54 outlets in the State of Mexico, dominating its presence in Mexico. Jalisco follows with 27 outlets, and Nuevo León and Queretaro each have 17 and 14 locations, respectively. The distribution of outlets varies significantly by state.
Identifying key competitors is crucial for strategic positioning, enabling brands to understand the competitive landscape.
Starbucks is the top competitor for Krispy Kreme in Mexico, with a cross-visitation rate of 13.08%. Other key competitors include Carl's Jr. (7.02%), Little Caesars (6.54%), McDonald's (6.38%), and KFC (5.74%), showing shared customer interest.
Understanding traffic workload helps optimize staffing, ensuring smooth operations and customer satisfaction during peak hours.
Krispy Kreme in Mexico experiences peak traffic workload between 11 AM and 7 PM, with the highest volume around 6 PM (56.31). Traffic volume starts increasing at 7 AM, peaking in the afternoon, and declines significantly after 9 PM.
Understanding consumer segments enables targeted marketing, maximizing ROI by tailoring strategies to specific demographics.
Krispy Kreme's customer base in Mexico leans heavily towards women, indicated by an affinity index of 94, while men show an affinity index of 105. Gen Z has the highest affinity (208), followed by Gen X (138). Gen Y is under-indexed(43) relative to the average consumer.