Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Mexico and how they change over time
See what factors influence Krispy Kreme performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Mexico
An analysis of Krispy Kreme' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Krispy Kreme is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's market performance in Mexico is at the 61st percentile, indicating an average/above average market standing. This means Krispy Kreme performs better than 60% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Los Tres Mostaqueros, Tacos Atarantados, Pollo Pepe, Pastelerías Panamá, KFAlitas, and Taquerias Arandas.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Krispy Kreme's overall customer satisfaction in Mexico is 55%, a decrease of 10.2 percentage points year-over-year. CSAT varies by state, with Veracruz showing the highest satisfaction (88%) and Quintana Roo the lowest (62%). This decline suggests a need to investigate and address factors impacting customer experience.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps understand pricing effectiveness and customer purchasing behavior.
The average check for Krispy Kreme in Mexico is 194.90 MXN, an increase of 17.90% year-over-year. Yucatán has the highest average check (225 MXN), while Guanajuato has the lowest (180.40 MXN). The upward trend suggests customers are spending more per visit.
Outlet count reflects brand reach and market presence. A larger number of outlets can increase accessibility and brand visibility.
Krispy Kreme has the most outlets in Jalisco (125), followed by the State of Mexico (104). This distribution indicates a strategic focus on these regions for market penetration. The number of outlets provides insights into Krispy Kreme's physical footprint across Mexico.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players in the industry.
Krispy Kreme's top competitors in Mexico, based on cross-visitation, are Starbucks (10.82%), Little Caesars (8.98%), Carl's Jr. (7.76%), McDonald's (6.12%), and KFC (5.92%). This indicates that customers who visit Krispy Kreme also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Krispy Kreme experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 5:00 PM (47.74%). Traffic is lowest during the early morning hours. This data helps optimize staffing and operations during peak times.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Krispy Kreme's customer base in Mexico shows a high affinity towards women (96) and over-representation of Gen Z (222) and Gen X (115), while Gen Y (47) is under-indexed. This suggests marketing efforts should focus on these segments.