Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Pepe performance in the Mexico and how they change over time
See what factors influence Pollo Pepe performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pollo Pepe is ahead of most brands
Sample of brands in the same percentile
An analysis of Pollo Pepe' competitors in the Mexico
An analysis of Pollo Pepe' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Pollo Pepe's market performance is at the 61st percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market standing. This means Pollo Pepe is ahead of many competitors in attracting customer traffic. Performance peers in the same percentile range include KFAlitas, Aldo's Gelato, Restaurante Italiano Trattoria Del Bosque, Tacos Atarantados, Taquerias Arandas, and Krispy Kreme.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Pollo Pepe's overall CSAT is 83%, a decrease of 5.4 percentage points year-over-year. In Jalisco, CSAT is 83%, down by 6.3 percentage points, while San Luis Potosí shows an increase to 81%, up by 1.2 percentage points. This suggests a need to investigate the reasons behind the decline in Jalisco and maintain the positive trend in San Luis Potosí.
Average check (transaction value) indicates spending per customer, influencing revenue and profitability, vital for financial health.
Pollo Pepe's overall average check is 230.4 MXN, a 4.8% increase year-over-year. Jalisco has an average check of 233.3 MXN, while San Luis Potosí has an average check of 198.6 MXN. The increase in average check suggests customers are spending more per visit, positively impacting revenue.
Outlet count reflects brand reach and market presence, influencing accessibility and revenue potential, key for expansion.
Pollo Pepe has 52 outlets in Jalisco, 5 in San Luis Potosí, and 2 each in Nuevo León, Coahuila, Colima, Durango, and Aguascalientes. State of Mexico, Michoacán and Chiapas each have 1 outlet. The concentration of outlets in Jalisco indicates a strong regional presence, while other states have fewer locations.
Identifying top competitors through cross-visitation reveals direct rivals and customer preferences, informing competitive strategies.
Pollo Pepe's top competitors based on customer cross-visitation are Little Caesars (9.21%), KFC (7.32%), Carl's Jr. (5.86%), Starbucks (3.77%), and McDonald's (3.14%). This indicates that customers who visit Pollo Pepe also frequently visit these fast-food chains, suggesting they compete for the same customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Pollo Pepe experiences peak traffic workload between 11 AM and 5 PM, with the highest workload at 3 PM (63.73%) and 4 PM (68.83%). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies for better engagement.
Pollo Pepe's customer base shows a high affinity towards women (79) and men (118). Gen X are at 84, while Gen Y are at 138. This suggests that Gen Y are over-represented in Pollo Pepe's customer base, while Gen X are under-represented.