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Managing Partner, Global Business Development
See what factors influence Pollo Pepe performance in the Mexico and how they change over time
See what factors influence Pollo Pepe performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pollo Pepe is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Pollo Pepe' competitors in the Mexico
An analysis of Pollo Pepe' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market share reveals competitive strength and customer preference in the industry, impacting revenue and growth strategies.
Pollo Pepe is a leading brand in Mexico's Cafe & Restaurants industry, holding a 99th percentile market performance. This indicates a strong market presence relative to peers like Los Arcos and Wing's Army, which also share this high percentile.
Customer satisfaction reflects brand loyalty and service quality, directly influencing repeat business and positive word-of-mouth.
Pollo Pepe's overall customer satisfaction is 82%, a decrease of 5.9 percentage points year-over-year. San Luis Potosí shows an 83% satisfaction rate with a slight increase, while Jalisco has 82% with a decrease. Ongoing monitoring is needed.
Average check reflects spending per customer, influencing revenue and profitability. Analyzing this KPI helps optimize pricing strategies.
Pollo Pepe's average check is 232.9 MXN, an increase of 8.1% year-over-year. Jalisco leads with 235.7 MXN. Maintaining and growing this average will improve revenue.
Competitor analysis identifies direct rivals and customer preferences, informing competitive strategies and marketing efforts.
Pollo Pepe's top competitors based on customer cross-visitation are Little Caesars (6.97%) and KFC (6.97%). Carl's Jr. (5.97%), Starbucks (4.81%), and McDonald's (3.65%) also compete for Pollo Pepe's customers.
Understanding consumer segments enables targeted marketing, tailored products, and optimized brand messaging to increase engagement.
Pollo Pepe's consumer base shows a high affinity from women (80%), with a negative index, and men (115%), with a positive index. Gen Y (138%) are more represented than Gen X (83%). Tailored marketing may increase the indexes.