Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Brazil and how they change over time
See what factors influence KFC performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Brazil
An analysis of KFC' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
KFC's market performance in Brazil is at the 70th percentile, indicating an average/above average market standing. This means KFC attracts more customers than 70% of its competitors. Peers in similar range: Divino Fogão, Graal, Pizza Hut, Billy The Grill, Restaurante Marius Degustare, Churrascaria Palace.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for KFC in Brazil, with a cross-visitation rate of 11.53%. Burger King follows at 6.64%. This indicates a significant overlap in customer base, suggesting direct competition for market share. Outback Steakhouse, Subway and Habib's are also competitors.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
KFC in Brazil experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic around 2 PM. This data suggests the need for increased staffing and resource allocation during these peak hours to maintain service quality.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
KFC's customer base in Brazil shows a high affinity towards women (97) and men (103). Gen Z (133) and Gen Y (105) are overrepresented, indicating high affinity, while Gen X (78) is underrepresented relative to the average consumer.