Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Brazil and how they change over time
See what factors influence KFC performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Brazil
An analysis of KFC' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
KFC in Brazil holds a leading market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position, driven by high customer preference compared to peers like S.A Casa do Sushi and Domino's Pizza which are in the same percentile range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term growth.
KFC's overall CSAT in Brazil is 45%, a significant 13.3 percentage point increase year-over-year. The South Region shows the highest satisfaction at 55%, with the Northeast Region experiencing a CSAT decrease. This suggests improvements in customer experience, especially in the South, need to be expanded to other regions.
Average check (transaction value) indicates customer spending and pricing strategy effectiveness.
KFC's overall average check in Brazil is 63.9 BRL, a 14.9% increase year-over-year, signaling increased spending per customer. The Southeast Region leads with an average check of 66.3 BRL, while the Central-West Region has the lowest at 50 BRL. Strategies to increase average check can be focused on Central-West and Northeast regions.
Outlet count reflects brand presence and market reach, influencing accessibility and brand awareness.
KFC has 208 outlets across Brazil, with a strong concentration (146) in the Southeast Region, indicating its strategic importance. The South and Northeast regions have 28 and 23 outlets respectively, while the North Region has only 2. This suggests opportunities for expansion in the North and Central-West regions.
Competitor analysis identifies key rivals and customer overlap, guiding competitive strategies.
McDonald's (15.75%) and Burger King (9.13%) are the top competitors for KFC in Brazil, based on cross-visitation data, showing the percentage of KFC customers who also visit those restaurants. Outback Steakhouse (4.72%), Habib's (3.46%) and Bob's (2.99%) also compete for the same customers.
Traffic workload by hour identifies peak times, optimizing staffing and resource allocation.
KFC in Brazil experiences peak traffic between 10 AM and 9 PM, with the highest workload observed between 2 PM and 3 PM (56.67%). Traffic is lowest between 4 AM and 6 AM. Operational strategies should align resources with peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
KFC's customer base in Brazil shows high affinity among men (113 index) compared to women (85 index). Gen X is overrepresented (132 index), while Gen Y (94 index) and Gen Z (79 index) are underrepresented. Marketing strategies can be refined to better engage Gen Y and Z and to better meet needs of male audience.