Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Brazil and how they change over time
See what factors influence KFC performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Brazil
An analysis of KFC' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Brazil has a market performance percentile of 65, indicating an above-average market standing. This means KFC captures more customer traffic than many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Quintal do Espeto and Sal e Brasa.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
KFC's overall customer satisfaction in Brazil is 65%, a significant increase of 31.4 percentage points year-over-year. The South Region shows the highest CSAT at 82%, while the Northeast Region has the lowest at 51%. This indicates varying customer experiences across different regions.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization. It reflects pricing strategy effectiveness.
The overall average check for KFC in Brazil is 60.5 BRL, a 10.2% increase year-over-year. The Southeast Region has the highest average check at 64.5 BRL, while the Northeast Region has the lowest at 50 BRL. This suggests regional differences in customer spending.
Outlet count indicates market presence and expansion. A larger footprint can increase brand visibility and accessibility to customers.
KFC has a total of 228 outlets in Brazil. The Southeast Region has the most outlets with 156, while the North Region has the fewest with 4. This distribution highlights KFC's strategic focus on more densely populated areas.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine marketing and competitive strategies.
The top competitors for KFC in Brazil, based on cross-visitation, are McDonald's (14.93%), Burger King (9.14%), Outback Steakhouse (4.29%), Habib's (3.92%), and Bob's (2.43%). This indicates that customers who visit KFC also frequently visit these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
KFC in Brazil experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 2 PM and 3 PM (56.81). Traffic is significantly lower during the early morning hours, indicating a need for adjusted staffing during off-peak times.
Consumer segment analysis informs targeted marketing. Understanding demographics allows tailored campaigns, improving engagement and ROI.
KFC's consumer base in Brazil shows a high affinity among women (96) and men (104). Gen X (142) and Gen Z (169) are overrepresented, indicating high affinity, while Gen Y (70) is underrepresented relative to the average consumer.