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Managing Partner, Global Business Development
See what factors influence Habib's performance in the Brazil and how they change over time
See what factors influence Habib's performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Habib's' competitors in the Brazil
An analysis of Habib's' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Habib's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance is the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Habib's is a leading brand with a market performance percentile of 99 in Brazil's Cafe & Restaurants industry. This indicates strong customer preference relative to peers like Mania de Churrasco! Prime Steak & Burger, Cacau Show - Chocolates, Bob's, Outback Steakhouse, Burger King and Mundo Animal Lanchonete Temática, who also share the same percentile range.
Customer satisfaction shows brand perception. Increased satisfaction can lead to higher customer loyalty and positive recommendations.
Habib's customer satisfaction is at 67%, a 6.8 percentage point increase year-over-year. The Northeast Region shows the highest CSAT at 77%, while the North Region experienced a decrease. Overall, customer sentiment is improving, particularly in the Northeast, South and Southeast regions.
Average check indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
Habib's average check is 64.2 BRL, showing a 13.8% increase year-over-year. The Southeast Region has the highest average check at 65.8 BRL. The overall increase suggests customers are spending more per visit, potentially due to menu changes or inflation.
Number of outlets indicates brand reach and market presence. More outlets can increase accessibility and brand awareness.
Habib's has 194 outlets in the Southeast Region, constituting the majority of its presence in Brazil. The Northeast Region has 29 outlets. Outlet distribution is heavily concentrated in the Southeast, indicating a strategic focus on that region.
Competitor analysis helps understand the competitive landscape, identifying key players and potential market share threats.
Habib's primary competitors are McDonald's (16.63% cross visitation) and Burger King (7.89% cross visitation). A significant portion of Habib's customers also visit McDonald's, indicating direct competition. Other frequented places include Hospital Albert Einstein (10.55%), Sorveteria Millena (9.90%) and Nogueira Pizzaria (9.17%).
Traffic workload reveals peak hours, aiding in staffing and resource allocation for optimal customer service.
Habib's experiences peak traffic between 17:00 and 21:00, with the highest workload at 20:00 (62.35). Traffic is lowest between 04:00 and 07:00. This highlights the importance of staffing and resource management during peak evening hours.
Understanding consumer segments allows for targeted marketing, tailoring products and promotions to specific demographics.
Habib's customer base has a high affinity for women (89) and an even higher affinity for men (110). Among generations, Gen Z demonstrates the highest affinity (130), followed by Gen Y (103) and Gen X (77). This data is relative to average consumer (Index=100). Marketing efforts could be adjusted to cater to these over and underrepresented consumer segments.