Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Brazil and how they change over time
See what factors influence McDonald's performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Brazil
An analysis of McDonald's' competitors in the Brazil
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 5% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Brazil's Cafe & Restaurants industry with a market performance percentile of 95. This indicates a strong market presence. Performance peers include Mania de Churrasco! Prime Steak & Burger, Bob's, and Habib's.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT helps identify areas for improvement and gauge customer loyalty.
McDonald's Brazil has an overall CSAT of 33%, a decrease of 7.6 percentage points year-over-year. CSAT varies by region, with the North Region showing the highest (43%) and the South and Southeast Regions the lowest (31%).
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and menu offerings.
The average check for McDonald's in Brazil is 57.3 BRL, an increase of 12.2% year-over-year. The Central-West Region has the highest average check (59.4 BRL), while the North Region has the lowest (51.7 BRL).
Outlet count indicates market reach. Tracking outlet distribution helps assess brand accessibility and expansion opportunities.
McDonald's has a significant presence in Brazil, with 968 outlets in the Southeast Region. The South Region has 220 outlets, the Northeast 168, the Central-West 82, and the North Region 18.
Understanding competitors is crucial. Analyzing cross-visitation patterns reveals key rivals and shared customer base.
Burger King is a primary competitor, with a cross-visitation rate of 9.74%. Other competitors include Outback Steakhouse (3.87%), Habib's (3.26%), Coco Bambu (2.87%), and Madero (2.07%).
Traffic workload by hour shows peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
McDonald's in Brazil experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload at 1:00 PM (55.20%) and 7:00 PM (56.24%). Traffic is lowest between 3:00 AM and 6:00 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
McDonald's Brazil shows high affinity with Men (index 122) and Gen X (index 101) and Gen Y (index 103). Women (index 78) and Gen Z (index 75) are under-indexed, suggesting lower affinity relative to the average consumer.