Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Brazil and how they change over time
See what factors influence McDonald's performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Brazil
An analysis of McDonald's' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 4% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Brazil holds a leading market performance at the 96th percentile. This indicates a strong competitive position, capturing a significant share of customer traffic compared to peers like Mania de Churrasco! Prime Steak & Burger, Bob's, Habib's, and Outback Steakhouse.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies and market positioning efforts.
Burger King is the top competitor for McDonald's in Brazil, with a 9.44% cross-visitation rate. Outback Steakhouse, Habib's, Coco Bambu, and Subway also attract McDonald's customers, but to a lesser extent.
Traffic workload analysis reveals peak hours and customer flow patterns, enabling efficient staffing and resource allocation for optimal service.
McDonald's in Brazil experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6 PM to 7 PM. The lowest traffic occurs between 1 AM and 6 AM, indicating overnight hours have significantly less demand.
Consumer segment analysis by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
McDonald's in Brazil shows a high affinity with men (index 122) and a lower affinity with women (index 78). Gen X (index 105) and Gen Y (index 102) are overrepresented, while Gen Z (index 72) is underrepresented among McDonald's consumers.
Cafés & Restaurants