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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Brazil and how they change over time
See what factors influence McDonald's performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Brazil
An analysis of McDonald's' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference in the cafe and restaurant industry.
McDonald's Brazil holds a leading position with a market performance percentile of 99. This indicates a strong competitive advantage, reflected by significant customer traffic. Competitors in a similar range: Burger King, Coco Bambu, Outback Steakhouse, Cacau Show - Chocolates, Habib's, Mania de Churrasco! Prime Steak & Burger.
Customer satisfaction is critical. It impacts brand loyalty, repurchase rates, and word-of-mouth, influencing long-term revenue and market share.
McDonald's Brazil exhibits an overall customer satisfaction of 32%, a decrease of 7.7 percentage points year-over-year. Regional CSAT varies: North Region shows the highest at 44%, while the South Region has the lowest at 30%. The trend from May to July 2025 shows a slight increase in customer satisfaction.
Average check reflects the revenue per transaction. Monitoring this KPI helps optimize pricing strategies and promotions for increased profitability.
The average check for McDonald's Brazil is 56.5 BRL, showing an 11.2% increase compared to last year. The Central-West Region leads with an average check of 58.8 BRL. Data from May to July 2025 shows a steady increase.
Outlet count indicates brand presence and market reach. It’s a direct measure of potential customer access and overall brand visibility.
McDonald's Brazil has a total of 1348 outlets. The Southeast Region has the highest number of outlets (894), indicating a strong presence. The South Region has 209 outlets, followed by the Northeast with 154, Central-West with 75, and the North with 16.
Understanding key competitors and customer cross-visitation helps refine competitive strategies and identify opportunities for market share growth.
The top competitors for McDonald's Brazil, based on cross-visitation, are Burger King (10.54%), Outback Steakhouse (4.14%), Habib's (3.30%), Coco Bambu (3.07%), and Madero (2.14%). Burger King sees the most overlap in customer base with McDonald's.
Analyzing traffic patterns by hour informs staffing, inventory, and promotional strategies to optimize operations and enhance customer experience.
Traffic workload for McDonald's Brazil peaks between 12:00 PM and 7:00 PM, with the highest activity around 7:00 PM (57.28%). The lowest traffic occurs between 3:00 AM and 6:00 AM, with minimal workload.
Analyzing consumer segments by gender and generation facilitates targeted marketing. Affinity insights guide positioning and communication strategies.
McDonald's Brazil shows a higher affinity among women (81%) compared to men (117%). Generation affinity: Gen X (112%), Gen Y (98%), Gen Z (78%). Gen X is overrepresented, while Gen Z shows an under-indexed affinity.