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See what factors influence Subway performance in the Brazil and how they change over time
See what factors influence Subway performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Subway' competitors in the Brazil
An analysis of Subway' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway is in the top 1% in Brazil, indicating a leading position. This suggests strong brand preference and a significant share of customer traffic compared to peers like Giraffas, Fogo de Chão, Mundo Animal, MiniKalzone, Bob's and Pizzaria which also share a high percentile.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and long-term profitability. Growing CSAT shows improving customer experience.
Subway's overall CSAT in Brazil is 55%, up 2.9 percentage points year-over-year. The North Region shows the highest CSAT at 68% with significant growth, while the Northeast Region has the lowest at 50% with decreased growth. Customer satisfaction has fluctuated between 52.75% and 56.78% in the observed months.
Average check reveals customer spending habits, showing the revenue per transaction. Increasing average check suggests higher value per customer visit.
Subway's average check in Brazil is 45.3 BRL, a 6.6% increase year-over-year. The Central-West Region has the highest average check at 50.1 BRL. The average check has varied from 44.58 BRL to 46.39 BRL over the reported months, indicating slight fluctuations in customer spending.
Number of outlets reflects brand's reach and market presence. More outlets can lead to greater accessibility and higher market share.
Subway has 743 outlets in the Southeast Region of Brazil, representing the largest concentration. The South Region has 319 outlets, followed by the Northeast with 282, the Central-West with 259, and the North with 63. This distribution shows a strong presence in the Southeast.
Competitor analysis identifies key rivals and their customer overlap. Cross-visitation data reveals shared customer preferences and competitive intensity.
McDonald's is Subway's top competitor in Brazil, with a cross-visitation rate of 12.46%. Burger King follows at 7.28%. Other competitors include Espeto do Duda, Dogão Lanches-Demetrio, and Padaria Pão Praça e Cia, each with cross-visitation around 4.5%. This indicates shared customer base, so Subway and McDonald's compete intensely.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes sales opportunities.
Subway's peak traffic workload in Brazil occurs between 12:00 PM and 7:00 PM, with the highest workload at 6:00 PM. The lowest traffic workload is between 3:00 AM and 7:00 AM. Workload gradually increases starting at 8:00 AM and reaches its peak in the afternoon.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies. Understanding segment affinity improves campaign relevance and ROI.
Subway's customer base in Brazil shows a high affinity for women (95%) and men (104%). Gen X (109%) shows high affinity, while Gen Y (100%) is average, and Gen Z (104%) indicates over-representation. These insights help tailor marketing towards key demographic groups.